Performance Marketing Manager
2 weeks ago
About the Company
THE HOUSE OF ABHINANDAN LODHA (HOABL) We are a dynamic consumer tech brand that is disrupting land ownership by leveraging technology to make land, an age-old asset, young again. We're breaking old traditions and bringing land ownership into the 21st century, for now, and for generations to come. New Generation Land for the New Generation of India. While we are in the business of enabling land transactions using technology, we see ourselves as a wealth-tech company, whose products are meant to drive returns for their buyers with the ease and peace of technology and trust. Peace of Land, Grounded in Technology Our brand name is amongst the most recognized and respected names in real estate. And our promise to make land ownership Easy, Transparent, Secure, and Liquid through ground-breaking technology ensure a fundamental change in land ownership in India. There are few things in life that match the joy of doing something that no one has been able to do before. The joy of being a trailblazer who sets a path for others to follow. Setting standards and charting a path ahead for all the rest to follow. Candidates with an entrepreneurial mindset who not just push past the established boundaries, but also who can also carry the light into the unknown, and who have the vision to create what does not exist. The last time land changed so much; our country became independent. Come join the Revolution and become a part of history.
About the Role
The Performance Marketing Manager is primarily responsible for the management of digital accounts and diversifying the channel mix using paid social channels. This role focuses on campaign-specific results and drives the marketing department's commercial performance.
Key Responsibilities
- Plan, run, and optimize campaigns across Meta, Google, YouTube, LinkedIn, and affiliate channels.
- Maintain 80%+ qualified leads while improving ROI and reducing CPC, CPL, and COA.
- Collaborate with brand, design, and copy teams for creative testing and performance scaling.
- Allocate and track budgets; recommend spend adjustments based on performance.
- Use tools like GA4, SEMrush, Search Console for insights on audience, SEO, and site health.
- Leverage automation platforms (CleverTap, MoEngage, WebEngage) for targeted, multi-channel engagement.
- Partner with agencies and presales to optimize campaign metrics and conversion quality.
- Test new channels, formats, and trends to support business growth and digital-first launches.
Key Skills & Experience Required
- Experience : 7-8 years of digital marketing and performance marketing experience
- Hands-on experience managing digital campaigns across Meta, Google, YouTube, LinkedIn, and affiliate platforms
- Built and executed multi-channel strategies including SEO, PPC, social media, and affiliate marketing
- Strong command over tools like Google Analytics, GA4, SEMrush, Search Console for campaign insights and reporting
- Skilled in performance optimization — driving ROI and reducing CPC, CPL, and COA
- Experience collaborating with creative teams for A/B testing, ad copy effectiveness, and scaling performance
- Familiar with marketing automation tools like CleverTap, MoEngage, and WebEngage for lifecycle targeting
- Analytical mindset with the ability to translate data into clear insights and actions
- Goal-oriented, adaptable, and a problem-solver with strong communication skills
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