Marketing Strategist

4 weeks ago

Aloft Chandigarh Zirakpur, India Relinns Full time

About the role:

We are seeking an experienced Marketing Strategist with a strong background in planning and implementing marketing initiatives, particularly for SaaS products. This role involves driving customer acquisition, enhancing brand visibility, and achieving product-market fit through innovative, data-driven strategies. The ideal candidate will take ownership of strategic planning, execute comprehensive marketing campaigns, and collaborate cross-functionally to maximize profitability and market share while maintaining consistency across all marketing efforts.

What you need for this position:

  • Masters degree in Marketing, Business Administration, or a relevant field.
  • 2 to 5 years of experience in marketing roles, preferably in a product company (experience with SaaS products is highly preferred).
  • Experience in marketing roles with a proven track record of managing comprehensive strategies is a plus.
  • Hands-on experience in planning and executing marketing strategies and campaigns.
  • Proficiency in CRM software and Content Management Systems.
  • Strong grasp of market research techniques, data analysis, & statistics methods.
  • Thorough knowledge of strategic planning principles and marketing best practices.
  • Excellent communication, interpersonal, and presentation skills.
  • Analytical mindset with a focus on data-driven decision-making.
  • Familiarity with agile development methodologies is preferred.

What you will be doing:

  • Develop and implement forward-thinking marketing strategies tailored to SaaS products, ensuring alignment with business objectives and product lifecycle goals.
  • Identify and prioritize target audience segments to drive engagement, customer acquisition, and product adoption.
  • Craft compelling value propositions and messaging frameworks to position products competitively in the market.
  • Conduct comprehensive research to uncover industry trends, customer pain points, and competitive insights for differentiation.
  • Plan and execute data-driven demand generation initiatives across digital, email, social media, and paid advertising channels.
  • Focus on lead nurturing, customer retention, and reducing churn through targeted campaigns.
  • Design and manage multi-channel marketing campaigns in collaboration with creative and content teams.
  • Analyze campaign performance using analytics tools, tracking KPIs like Customer Acquisition Cost (CAC), Lifetime Value (LTV), Return on Investment (ROI), etc.
  • Leverage data insights to optimize campaigns and inform future strategies.
  • Work closely with product management, sales, and customer success teams to ensure cohesive marketing efforts and successful product launches.
  • Develop and manage the marketing budget, ensuring efficient allocation and cost-effectiveness.
  • Provide regular reporting on expenditures and ROI to justify investments.
  • Stay updated on emerging SaaS marketing tools, techniques, and platforms to maintain a competitive edge.
  • Experiment with innovative marketing strategies and share advancements with the team to foster continuous learning and adaptation.

Top reasons to work with us:

  • The organization is led by an IIM alumnus who built it on a strong set of values.
  • Join a fast-paced team of like-minded individuals who share the same passion as you with whom you'll tackle new challenges every day.
  • Work alongside an exceptionally talented and intellectual team, gaining exposure to new concepts and technologies.
  • Enjoy a friendly and high-growth work environment that fosters learning & development.

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