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Sales & Marketing Operations Specialist

2 months ago

India MaxisIT Inc. Full time

Job Description: We are seeking a highly skilled and motivated Marketing & Sales Operations Specialist to join our team. This individual will play a critical role in driving data-driven decisions and supporting the marketing and sales teams through data collection, management, and analytics. The ideal candidate will have a strong background in marketing analytics, sales operations, and experience working with Microsoft Dynamics CRM and HubSpot.


Key Responsibilities:


Create contacts based on MaxisIT target criteria and import into CRM.

Clean up, complete, and consolidate data from various sources, ensuring that it is accurate and relevant for the marketing and sales teams.

Assign leads and opportunities to the appropriate sales and marketing teams, based on established criteria and processes.

Manage and optimize Microsoft Dynamics CRM and HubSpot tools, ensuring data quality, accuracy, and consistency.

Design, implement, optimize, and monitor automated workflows/campaigns to align with business processes and goals.

Assist in the design and implementation of lead scoring, nurturing, and routing processes to improve lead management and sales conversion.

Develop and maintain dashboards, reports, and key performance indicators to monitor marketing and sales activities and performance.

Analyze marketing and sales data to provide insights and recommendations for improving marketing strategies and sales performance.

Manage integrations between systems (e.g., ZoomInfo, MS Dynamics, HubSpot, ON24, etc.)

Provide training and support for marketing & sales technology, ensuring best practices are adopted and maintained.

Ensure Marketing and Sales operations comply with data privacy and security regulations (e.g., GDPR).

Stay updated on the latest trends and best practices in marketing analytics, sales operations, and CRM technology to continuously improve processes and strategies.


Qualifications:

Bachelor's degree in marketing, business, analytics, or a related field.

5+ years of experience in marketing analytics, sales operations, or a similar role.

Proven experience with Microsoft Dynamics CRM and HubSpot, including configuration, customization, and reporting.

Knowledge of Zoominfo and other database platforms is a plus.

Strong analytical skills and experience working with large datasets, using tools such as Excel, Power BI, or Tableau.

Excellent communication and interpersonal skills, with the ability to work effectively across teams and at various levels of the organization.

Detail-oriented and highly organized, with the ability to manage multiple projects and priorities.

Self-motivated, results-driven, and able to work independently or as part of a team.

Familiarity with marketing automation platforms, sales enablement tools, and other relevant technologies is a plus.


By joining our team, you will be provided with an opportunity to work in a dynamic environment, contribute to the growth of our organization, and make a meaningful impact on our business performance. We are committed to fostering a diverse and inclusive workplace and encourage candidates from all backgrounds to apply.