Consultant- Market Mix Modelling

1 week ago

Bengaluru, India Ipsos Full time

Ipsos MMA is looking for an experienced Consultant to join our growing team. In this role, youll work directly with Market Mix Modelling team to deliver high-impact, data-driven solutions that optimize operations, enhance customer experience, and drive measurable business outcomes.
RESPONSIBILITIES

  • Understand clients business questions and answer them using analytics.
  • Apply appropriate analytical methods to understand the impact of marketing on client's business.
  • Find insights and help the clients in optimizing marketing spends.
  • Provide delivery and solution capability as a part of our consultant team in driving high quality results on custom project work and deliver world-class consulting in marketing analytics, attribution, and optimization etc.
  • Ensure effective and timely delivery of project work
  • Take accountability and propose initiatives and follow-through
  • End to end management of projects / workload and lead to closure.
  • Work with geographically spread out teams and a flexible working style to be hands on and at times able to drive and help teams deliver.

REQUIREMENTS AND SKILLS

  • 2-6 years of experience in marketing mix modeling - pricing, forecasting, customer behavior etc.
  • Consulting Mindset and Consulting Execution
  • Excellent communication skills – written and verbal
  • Strong understanding of Marketing Media Execution in the CPG/ Auto/E-commerce industry and statistics.
  • Very Strong Understanding of Marketing Mix solution (MMM)
  • Very Strong Understanding of Statistical techniques- Multivariate regression, Basic Statistic

Why Ipsos MMA?
We're a global leader in predictive analytics and marketing science, partnering with top brands to solve complex challenges. Join a collaborative, fast-paced team that's focused on innovation and delivering measurable results.
Location: Bangalore (Work From Office)

Learn more about us:

Ipsos MMA - Marketing Measurement & Optimization SolutionsImprove Business Performance through Marketing ROI Optimization "Unified Marketing Measurement is a critical capability within the automotive industry for OEMs to capture the complex and diverse array of business drivers, including marketing, incentives, operations, economic, competition and consumer, to enable accurate measurement of incremental sales across our portfolio

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