Senior Marketing Mix Modeling Analyst
4 weeks ago
Role Overview:
We are seeking an experienced Senior Marketing Mix Modeling Analyst with 5 7 years of strong hands-on and leadership experience in Marketing Mix Modeling (MMM) and broader Marketing Analytics functions. The role requires both deep statistical expertise and strong stakeholder management skills to interface directly with business, brand, and media teams.
Key Responsibilities:
Lead the design, development, and delivery of Marketing Mix Models using media, sales, and promotional datasets
Quantify the impact of various marketing channels (TV, digital, in-store, etc.) on sales and KPIs
Build robust models using regression techniques, adstock /decay, base vs. incremental decomposition
Interpret model outcomes and provide actionable insights and optimization recommendations
Manage stakeholder discussions and translate business briefs into analytical plans
Guide and mentor junior analysts in model building and data preparation
Contribute to business planning, ROI evaluation, and forecasting initiatives
Key Skills & Tools:
Strong hands-on in Marketing Mix Modeling / econometric modeling
Exposure to Price-Promotion, RCM, and Sales Forecasting
Excellent command over Python
Strong with Excel, SQL, and visualization (Power BI or Tableau is a plus)
Proven ability to work with marketing data: TV, Digital, Distribution, Nielsen RMS/RA
Preferred Background:
Worked in FMCG, retail, media analytics, or marketing consulting projects.
Comfortable working independently and owning end-to-end delivery
-
Senior Marketing Mix Analyst
4 weeks ago
Bengaluru, India Viaprom Technologies Full timeRole Overview:We are seeking an experienced Senior Marketing Mix Analyst with 5-7 years of strong hands-on and leadership experience in Marketing Mix Modeling (MMM) and broader Marketing Analytics functions. The role requires both deep statistical expertise and strong stakeholder management skills to interface directly with business, brand, and media teams. ...
-
Marketing Mix Modeler
3 days ago
Bengaluru, India Aryma Labs Full timeAbout the RoleWe are looking for Marketing Mix Modeling (MMM) Analysts who are passionate about MMM, Experimentation, and Causality.You will work on end-to-end MMM development - from data solicitation and Feature engineering to model building, validation, and business interpretation - across multiple geographies and industries.This role demands strong...
-
Marketing mix modeler
2 days ago
Bengaluru, India Aryma Labs Full timeAbout the RoleWe are looking for Marketing Mix Modeling (MMM) Analysts who are passionate about MMM, Experimentation, and Causality.You will work on end-to-end MMM development - from data solicitation and Feature engineering to model building, validation, and business interpretation - across multiple geographies and industries.This role demands strong...
-
Marketing Mix Modeler
4 days ago
Bengaluru, India Aryma Labs Full timeAbout the RoleWe are looking for Marketing Mix Modeling (MMM) Analysts who are passionate about MMM, Experimentation, and Causality.You will work on end-to-end MMM development - from data solicitation and Feature engineering to model building, validation, and business interpretation - across multiple geographies and industries.This role demands strong...
-
Marketing Mix Modeler
3 days ago
Bengaluru, India Aryma Labs Full timeAbout the RoleWe are looking for Marketing Mix Modeling (MMM) Analysts who are passionate about MMM, Experimentation, and Causality.You will work on end-to-end MMM development - from data solicitation and Feature engineering to model building, validation, and business interpretation - across multiple geographies and industries.This role demands strong...
-
Marketing mix modeler
3 days ago
Bengaluru, India Aryma Labs Full timeAbout the RoleWe are looking for Marketing Mix Modeling (MMM) Analysts who are passionate about MMM, Experimentation, and Causality.You will work on end-to-end MMM development - from data solicitation and Feature engineering to model building, validation, and business interpretation - across multiple geographies and industries.This role demands strong...
-
Marketing Mix Modeler
3 days ago
Bengaluru, India Aryma Labs Full timeAbout the RoleWe are looking for Marketing Mix Modeling (MMM) Analysts who are passionate about MMM, Experimentation, and Causality.You will work on end-to-end MMM development - from data solicitation and Feature engineering to model building, validation, and business interpretation - across multiple geographies and industries.This role demands strong...
-
Marketing Mix Modeler
3 days ago
Bengaluru, India Aryma Labs Full timeAbout the Role We are looking for Marketing Mix Modeling (MMM) Analysts who are passionate about MMM, Experimentation, and Causality. You will work on end-to-end MMM development - from data solicitation and Feature engineering to model building, validation, and business interpretation - across multiple geographies and industries. This role demands strong...
-
Marketing Mix Modeler
2 days ago
Bengaluru, India Aryma Labs Full timeAbout the Role We are looking for Marketing Mix Modeling (MMM) Analysts who are passionate about MMM, Experimentation, and Causality. You will work on end-to-end MMM development - from data solicitation and Feature engineering to model building, validation, and business interpretation - across multiple geographies and industries. This role demands strong...
-
Marketing Mix Modeler
20 hours ago
Bengaluru, India Aryma Labs Full timeAbout the Role We are looking for Marketing Mix Modeling (MMM) Analysts who are passionate about MMM, Experimentation, and Causality. You will work on end-to-end MMM development - from data solicitation and Feature engineering to model building, validation, and business interpretation - across multiple geographies and industries. This role demands strong...
