Senior Marketing Mix Analyst

4 weeks ago

Bengaluru, India Viaprom Technologies Full time

Role Overview:
We are seeking an experienced Senior Marketing Mix Analyst with 5-7 years of strong hands-on and leadership experience in Marketing Mix Modeling (MMM) and broader Marketing Analytics functions. The role requires both deep statistical expertise and strong stakeholder management skills to interface directly with business, brand, and media teams.

Key Responsibilities:
1. Lead the design, development, and delivery of Marketing Mix Models using media, sales, and promotional datasets
2. Quantify the impact of various marketing channels (TV, digital, in-store, etc.) on sales and KPIs
3. Build robust models using regression techniques, adstock/decay, base vs. incremental decomposition
4. Interpret model outcomes and provide actionable insights and optimization recommendations
5. Manage stakeholder discussions and translate business briefs into analytical plans
6. Guide and mentor junior analysts in model building and data preparation
7. Contribute to business planning, ROI evaluation, and forecasting initiatives

Key Skills & Tools:
1. Strong hands-on in Marketing Mix Modeling / econometric modeling
2. Exposure to Price-Promotion, RCM, and Sales Forecasting
3. Excellent command over Python
4. Strong with Excel, SQL, and visualization (Power BI or Tableau is a plus)
5. Proven ability to work with marketing data: TV, Digital, Distribution, Nielsen RMS/RA

Preferred Background:
1. Worked in FMCG, retail, media analytics, or marketing consulting projects.
2. Comfortable working independently and owning end-to-end delivery

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