Digital Marketing Manager

4 weeks ago

Delhi, India PanScience Innovations (PSI) Full time
Salary - 30-45 k per month

Location- Hauz Khas, New Delhi

Company Description

PanScience Innovations (PSI) is India's largest AI startup studio based in New Delhi, India. We focus on building and launching impactful AI startups. Our mission is to transform industries through innovation and technology. We nurture ideas into products that not only meet current market demands but also shape future trends.

Role Summary

The Digital Marketing Associate at PSI will play a critical role in driving our digital marketing strategies and managing outbound marketing efforts. This position involves planning, executing, and optimizing digital marketing campaigns to enhance brand awareness, drive traffic, and generate leads for our portfolio companies.

Key Responsibilities

Digital Marketing Strategy:

- Develop and implement comprehensive digital marketing strategies to achieve business objectives.- Collaborate with the marketing team to create and manage digital content across various platforms, including social media, email, and the company website.

Campaign Management:

- Plan, execute, and monitor digital marketing campaigns, ensuring they are delivered on time and within budget.- Analyze campaign performance and generate reports, providing insights and recommendations for improvement.- Optimize campaigns for maximum ROI using A/B testing and other performance optimization techniques.

Outbound Marketing:

- Manage outbound marketing efforts, including email marketing, cold outreach, and other lead generation activities.- Develop and maintain a comprehensive database of potential clients and stakeholders for targeted outbound marketing.

SEO & SEM:

- Implement and manage SEO and SEM strategies to increase website traffic and search engine rankings.- Conduct keyword research, analyze website performance, and make data-driven recommendations for optimization.

Content Creation & Management:

- Work closely with the content team to create engaging and relevant content for digital channels.- Ensure all content is aligned with brand guidelines and marketing objectives.

Analytics & Reporting:

- Monitor and analyze key metrics, providing regular performance reports to the marketing team and stakeholders.- Use analytics tools to measure the effectiveness of digital marketing efforts and identify areas for improvement.

Collaboration & Coordination:

- Collaborate with cross-functional teams, including product, sales, and design, to ensure cohesive and effective marketing efforts.- Coordinate with external agencies and vendors as needed to support marketing initiatives.

Qualifications

Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Experience: 1-3 years of experience in digital marketing, with a proven track record of managing successful campaigns. Experience in outbound marketing and lead generation is a plus.

Skills

- Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.- Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, and social media management tools.- Excellent written and verbal communication skills.- Strong analytical and problem-solving abilities.- Ability to work independently and as part of a team.

Personal Attributes

- Creative and innovative thinker.- Highly organized with strong attention to detail.- Results-driven and proactive in identifying opportunities for improvement.- Ability to adapt to a fast-paced and dynamic work environment.

Benefits

- Opportunity to work with leading AI startups and innovative technologies.- Competitive salary and performance-based incentives.- Dynamic and collaborative work environment.- Professional growth and development opportunities.

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