Growth Lead

5 days ago

Mumbai, India Talentiser Full time

About the Role

The role involves running funnel, CAC, and cohort analyses using GA4, Looker, or Amplitude, and creating an experimentation engine to A/B test vernacular WhatsApp flows, landing pages, and offers.

Responsibilities

  • Build data-driven growth loops across farmers, labour contractors, and buyers.
  • Run funnel, CAC, and cohort analyses using GA4, Looker, or Amplitude.
  • Create an experimentation engine: A/B test vernacular WhatsApp flows, landing pages, and offers.
  • Implement attribution and tracking systems across CRM, UTMs, and campaign tagging.
  • Design and optimise campaigns across WhatsApp, IVR, SMS, Meta Ads, YouTube, and rural influencers.
  • Own lifecycle journeys: onboarding, engagement, retention, and win-back.
  • Automate personalised flows via CRM tools, Meta BSPs, and WhatsApp integrations.
  • Build vernacular retargeting and audience segmentation strategies.
  • Create activation playbooks for mandis, SHG meetings, farmer days, and village events.
  • Launch referral and ambassador programs for farmers and mukkadams.
  • Manage vernacular WhatsApp, Telegram, and Facebook groups as micro communities of trust.
  • Design physical kits and grassroots activations to reinforce brand credibility.
  • Build and maintain a messaging library for different regions, crops, and user cohorts.
  • Create farmer-facing videos, WhatsApp campaigns, brochures, and case studies.
  • Work with agronomy experts to turn technical PoPs into easy-to-use narratives.
  • Enable field officers with content packs in local languages.
  • Define a rural-first SEO strategy with vernacular keywords, farmer FAQs, and local business listings.
  • Build content engines (articles, videos, reels) that pull in inbound demand for advisory and marketplace services.
  • Manage a distributed team of vernacular writers, translators, and editors.

Qualifications

  • 3–6 years in growth, lifecycle, or rural brand marketing.
  • Experience launching or scaling products in agri, FMCG, or rural India (Tier 2–4 markets).

Required Skills

  • Hands-on with Meta Ads, GA4, Hubspot/Zoho, Glide, Retool, and WhatsApp CRMs.
  • Track record in A/B testing, WhatsApp automation, and funnel optimisation.
  • Deep understanding of rural audiences—their trust triggers, aspirations, and adoption barriers.
  • Fluent in Marathi and Hindi; comfort working across rural and urban contexts.

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