Senior Digital Marketer

Job Title: Digital Marketing- Paid Media (International Education)

Location : Teynampet 

Department:  Marketing Service

Type:  Full-time

Pay Range: 5LPA to 10LPA

About Us:  At MassCamapaign s (a unit of Customerlabs), we believe in working with clients with a long-term vision of making their brands go from "Unknown" to "Well-known" by providing top-class Creative and Digital Marketing services. A fun place to work and believe in giving full ownership to people

About the Role

We are seeking a results-driven, detail-obsessed Performance Marketer  to lead our paid media campaigns across Meta (Facebook & Instagram)  and LinkedIn , focused on promoting international education programs to global student audiences.

This is a high-impact role for someone who not only thrives on campaign performance but also takes end-to-end ownership  of strategy, execution, optimization, and reporting. The ideal candidate has fluent English communication skills , a sharp eye for detail, and a deep understanding of how international students discover and choose their education paths.

Key Responsibilities :

Campaign ownership and Execution:

• Plan, launch, and manage full-funnel paid campaigns targeting prospective international students across Meta and LinkedIn.
• Own every aspect of the campaign lifecycle—from targeting and creative briefing to tracking and daily optimization.
• Localize messaging and audience strategies for different regions (e.g., India, Southeast Asia, Africa, Middle East).

Audience targeting and Messaging:

• Build precise audience segments using demographic, behavioral, and interest-based data to reach high-intent students.
• Craft campaign strategies aligned with country-specific admissions cycles, course trends, and student motivations.
• Collaborate with content and creative teams to develop compelling, on-brand ad copy and visuals with cultural nuance.

Performance Optimization:

• Optimize campaigns in real time for KPIs such as CPL, CAC, ROAS, CTR, and lead-to-application conversion rates.
• Conduct rigorous A/B tests on creative formats, messaging, targeting, and landing pages.
• Use detailed reporting to identify underperformance early and act swiftly.

Flawless Tracking and Reporting:

• Set up and maintain ad tracking infrastructure including Meta Pixel, LinkedIn Insight Tag, UTM parameters, and event tracking.
• Deliver clear, structured performance reports weekly and monthly—with insights, not just data.
• Communicate campaign results and learnings clearly and professionally to both internal and external stakeholders.

Budget and Growth Management:

• Manage monthly and quarterly paid media budgets with discipline and ROI focus.
• Spot opportunities for scaling campaigns in high-performing geographies and courses.
• Proactively identify gaps or friction in the student funnel and suggest paid media solutions.

What we' are looking for:

• 2–4 years of hands-on experience running performance marketing campaigns on Meta and LinkedIn for B2C audiences.
• Prior experience in international education, edtech , or student recruitment (preferred but not mandatory).
• Excellent written and spoken English communication skills —you'll be crafting and reviewing copy that resonates globally.
• Strong attention to detail—your campaigns are always clean, consistent, and accurately tracked.
• Deep understanding of performance metrics, digital funnels, and campaign attribution.
• A go-getter mindset—self-driven, accountable, and eager to improve results without needing direction.

Nice to Have:

• Experience working with multi-region or multilingual campaigns.
• Familiarity with tools like HubSpot, LeadSquared, Salesforce, or any CRM.
• Meta Blueprint or LinkedIn Ads certification.
• Experience running campaigns for UK, US, Canada, Ireland, or Australia-bound student cohorts.