Senior Executive

4 weeks ago

india Dentsu Creative Full time

About Dentsu India:


Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.


Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.


Designation: Senior Executive - Account Management

Experience: 1-2 Years

Location: Mumbai


KEY OBJECTIVE OF THE ROLE

1. A Sr. Executive - Account Management is responsible to implement and supervise digital media activities for the assigned brands.

2.As a representative of Dentsu, the personnel will aid its clients in delivering value for campaigns by means of conceptualization

and implementation of strategies & campaigns thereby contributing to overall brand management and achieving excellence in its expectation with the team.


KEY RESPONSIBILITIES

 Formulate, curate, create, devise engaging digital content and campaign strategies across relative platforms for the assigned

brands

 Manage and supervise social & digital presence of the assigned brands including overall execution, online response management

and maintenance of respective online media properties.

 Engage in hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, , YouTube, Snapchat, Pinterest,

Websites, Mobile Apps, Relative blogs, Forums and more

 Actively collaborate with respective internal teams to conceptualize and execute the project & campaign requirements on routine

basis thereby building internal teams’ partnership

 Assist in formulating strategies by sharing creative input on ideas for campaigns by virtue of having primary experience in

engaging & interacting with the online consumers and the brand

 Prepare analysis, review & reports on campaign effectiveness by tracking KPI’s measuring the impact of social & digital media

strategies

 Plan & prepare monthly & quarterly campaign plans for the brand

 Be actively involved in SEO/Tech/Media/ORM efforts with the support team(s)

 Proactively respond and react to the changes within online media networks viz. changes in functionality, methods of engagement,

addition of new features and more

 Responsible to manage and update partner websites in collaboration with internal teams as deemed necessary

 Master media workflow & respective online tools thus aiding the brand

 Collaborate and guide the immediate team members

 Manage and overcome routine challenges

 Liaison with the client thus maintain first level contact with brand POCs

 Attend & cover on-ground events & workshops as deemed necessary

 Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects

 Make efficient use of new trends in digital industry for regular research and to devise implementation of related studies & techniques in routine


QUALIFICATIONS REQUISITE

 Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent

 Certification in Digital Media / SEO / SEM / Ecommerce will be added honors

 1-3 years of work experience with a brand, digital/social/advertising/creative/media agency


TECHNICAL SKILLS REQUISITE

 Professional-level proficiency in English

 Advanced knowledge of Social Media Channels, Digital Media and Online Marketing, abreast with latest industry trends,

marketing campaigns and the next viral video trend

 Proficient in content marketing theory and application, maintains excellent writing and language skills

 Excellent oral and written communication, presentation, analytical & collaborative skills

 Highly organized to be able to handle multiple deadline driven projects and workflows

 Able to manage and accommodate with the team members

 Should have a keen eye for detail


BEHAVIOURAL SKILLS REQUISITE

 Eagerness to learn and explore various facets of the job with an enthusiasm to share learning with others

 An enthusiast and fanatic of new-age digital advertising

 Expresses clearly and an active listener to constructive feedback and instructions

 Must be able to perform and be collaborative under pressure situations and tight deadlines

 Must be adept to working in a dynamic team structure with an ongoing commitment to achieving high-quality results

 Willingness to undertake a variety of work not limited to the role/job specifications


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