YouTube SEO Specialist
4 days ago
Punt Partners
Punt Partners is a startup that works with brands to drive marketing outcomes using technology.
Location: Mumbai
Type: Contractual with opportunity to convert into full time
We are looking for a talented and experienced YouTube SEO Specialist to optimize our clients’ YouTube channels and videos for search engines and improve their visibility on the platform. The ideal candidate will have a deep understanding of YouTube’s algorithms, SEO best practices, and trends, and will be responsible for driving organic growth and engagement. Please note: preference will be given to candidates who have previously managed a YouTube channel.
Keyword Research :
- Conduct thorough keyword research to identify relevant and high-impact keywords for video titles, descriptions, and tags.
- Analyze search trends and competitor content to optimize content strategy.
SEO Strategy Development :
- Develop and implement SEO strategies to increase organic reach and visibility of YouTube videos and channels.
- Create and refine SEO-optimized video metadata including titles, descriptions, tags, and transcripts.
Performance Analysis :
- Monitor and analyze key performance metrics such as view counts, watch time, audience retention, and engagement.
- Use data insights to adjust SEO strategies and improve content performance
Content Optimization :
- Optimize video content for SEO by incorporating best practices in titles, descriptions, tags, and thumbnails.
- Ensure video descriptions include relevant keywords, links, and timestamps.
Algorithm Understanding :
- Stay updated with changes in YouTube’s algorithms and adapt SEO strategies accordingly.
- Identify opportunities for improving video ranking based on YouTube’s search and recommendation algorithms.
Thumbnail Optimization :
- Collaborate with designers to create compelling thumbnails that enhance click-through rates (CTR).
- Test and analyze different thumbnail designs for performance improvement.
Audience Engagement :
- Optimize engagement strategies by analyzing comment sections and user interactions.
- Implement strategies to increase likes, shares, and viewer interactions.
Competitive Analysis :
- Conduct competitive analysis to understand what is working for other channels and apply best practices.
- Benchmark channel performance against competitors and industry standards.
Tools and Analytics :
- Utilize SEO tools such as TubeBuddy, VidIQ, and Google Analytics for keyword research and performance tracking.
- Create reports and dashboards to track SEO performance and share insights with the team.
Collaboration :
- Work closely with content creators, video editors, and channel managers to ensure cohesive SEO practices.
- Provide training and guidance on SEO best practices to other team members.
Education :
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
Experience :
- Preference will be given to candidates who have managed their own YouTube channels in the past.
- Proven experience in SEO with a focus on YouTube or video content.
- Demonstrated success in growing YouTube channels through effective SEO strategies.
Skills :
- Strong understanding of YouTube’s algorithms, SEO principles, and content trends.
- Proficiency with SEO tools (e.g., TubeBuddy, VidIQ, Google Analytics).
- Excellent analytical skills and ability to interpret data to make informed decisions.
- Strong written and verbal communication skills.
- Creative thinking and problem-solving abilities.
Personal Attributes :
- Detail-oriented with a passion for staying updated on SEO and YouTube trends.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong organizational skills and ability to manage multiple projects simultaneously.
How to Apply
Write in at
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