Social Media Manager
2 weeks ago
Interflora is a 100 year old global brand that is present in 140+ countries across the world.
Interflora India is a premium flower and gifting brand, based out of Mumbai, and is dedicated to helping people celebrate life's special moments. We're looking for a creative and data-driven Social Media Manager to join our marketing team.
Primary Responsibilities:
- Develop and execute Interflora’s social media plan across Instagram, Facebook, LinkedIn, and other relevant platforms
- Create engaging content calendars aligning with brand campaigns, occasions, and seasonal opportunities
- Manage day-to-day social media operations including content creation, scheduling, and community management
- Monitor and engage with audience comments, messages, and mentions across all platforms
- Work closely with the Creative and Content teams to develop visual content that maintains brand consistency
- Track and analyze social media metrics to optimize performance and engagement
- Collaborate with influencers, manage influencer marketing campaigns and create briefs
- Coordination with external partners/agencies
- Stay updated with social media trends and platform updates
Required Skills & Experience:
- 6-7 years of experience in social media management, preferably in retail/e-commerce
- Strong portfolio demonstrating successful social media campaigns
- Excellent copywriting skills with perfect English language proficiency
- Proficient in social media management tools (Hootsuite, Buffer, or similar)
- Experience with social media analytics and reporting
- Basic photo/video editing skills
- Understanding of paid social media advertising
Desired Qualities:
- Strong aesthetic sense
- Creative mindset with ability to generate innovative content ideas
- Excellent time management and organizational skills
- Ability to work under pressure during peak seasons
- Good understanding of social commerce and latest platform features
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