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Senior Brand Manager

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Kolkata, India Emami Ltd Full time

Key job responsibilities include:


  • Ensures that the brand’s equity is nurtured & nourished in keeping with strategic objectives.
  • Assists in developing and executes the marketing & branding strategy to improve market share and reach in maximum salons services
  • Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion for this special channel.
  • Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.
  • Ensures effective media evaluation specifically the digital platform & planning to gain maximum ROI by co-ordinating with key media providers for the Brand.


STRATEGIC

  • Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.
  • Understands & defines the brand identity & align all the brands’ plans accordingly
  • Defining and executing the brand strategy including integrated marketing communication, media, in salon communication, PR, consumer research & brand visibility.
  • Develops annual plans and budgets for the brand
  • Consumer insight mining, spearheading the retail and merchandising strategy, developing sales incentive schemes and consumer promotions to drive business and aid stock consumption.


OPERATIONAL

  • Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
  • Managing Flagship Events, Fashion Events, Brand & Product launches & promotional activities for the salon range of products
  • Keeps track of all brand related expenditures vis-à-vis budgets.
  • Monitors, tracks & evaluates market & competitive dynamics.
  • Develops systems within brand teams which facilitates better MIS and synergy of operations
  • Monitoring and analysing the Retail Audit for planning.
  • Ensures that the top-line & bottom-line objectives of the brand are strictly met.