Medico Marketing Manager

1 month ago

Madurai, India Aurolab Full time

Job Summary:

The Medico Marketing Manager bridges medical expertise with strategic marketing, ensuring the effective translation of clinical research and scientific insights into compelling marketing strategies. This role acts as the single point of contact (SPOC) for clinical research, provides scientific and regulatory-compliant information to support product promotion, and trains both internal sales teams and external healthcare professionals. Building strong relationships with doctors and healthcare providers, the Medico Marketing Manager plays a crucial role in enhancing the credibility and visibility of the company’s products in the medical field.


Key Responsibilities:

Clinical Research and Scientific Insight

  • Serve as the SPOC for all clinical research activities related to the company’s products, coordinating with internal research teams and external research partners.
  • Oversee the design, data collection, and analysis of clinical studies, ensuring findings are accurate, reliable, and aligned with the product’s marketing strategy.
  • Provide scientifically sound insights to the marketing team, highlighting the efficacy, safety, and competitive advantages of products.

Medical and Scientific Communication

  • Develop and review scientifically accurate and engaging marketing content, including brochures, presentations, white papers, and online materials, while ensuring compliance with regulatory standards.
  • Collaborate with marketing to incorporate clinical data into product literature and promotional materials, enhancing product credibility in the market.

Sales and Healthcare Professional Training

  • Conduct training sessions for the sales team on product science, covering mechanisms of action, clinical data, and the competitive landscape.
  • Develop and implement educational materials for internal teams and healthcare professionals, ensuring clarity in product information and addressing any knowledge gaps.
  • Evaluate training effectiveness and continuously update materials to reflect the latest clinical research and product information.

Stakeholder and Doctor Relationship Management

  • Build and maintain professional relationships with key opinion leaders (KOLs), doctors, and healthcare providers, establishing the company as a trusted source of scientific information.
  • Organize and participate in medical seminars, symposiums, conferences, and webinars to foster engagement with healthcare professionals and share product knowledge.
  • Gather insights and feedback from doctors to refine product positioning, identify opportunities for enhancements, and strengthen marketing strategies.

Cross-functional Collaboration and Product Launch Support

  • Collaborate with product development, marketing, sales, regulatory, and R&D teams to align on medico-marketing initiatives, ensuring cohesive messaging across all platforms.
  • Support product launches by providing scientific data, competitive analysis, and educational resources to drive effective market entry and customer adoption.

Regulatory and Compliance Oversight

  • Ensure all medico-marketing content, training materials, and scientific communications adhere to regulatory guidelines and industry standards.
  • Work closely with regulatory teams to facilitate approvals for medical marketing content and promptly address any compliance issues.

Market and Clinical Insights for Strategy Development

  • Monitor market trends, competitor activities, and clinical developments to inform and adapt marketing strategies.
  • Use market and clinical insights to assess opportunities for clinical research, product development, and strategic partnerships.


Qualifications and Skills:

  • Education: Bachelor’s degree in Pharmacy, Medicine, Life Sciences, or a related field; advanced degrees (MD, PhD, or MBA in healthcare) are preferred.
  • Experience: Minimum of 5-7 years in medico-marketing, clinical research, or a related role within the healthcare, pharmaceutical, or medical devices industry.

Skills:

  • Strong understanding of clinical research, scientific communication, and medical marketing principles.
  • Proven ability to interpret and communicate complex scientific data to both technical and non-technical audiences.
  • Exceptional presentation, training, and interpersonal skills for engaging with internal teams and external healthcare professionals.
  • Strong project management skills and organizational ability to manage multiple tasks simultaneously.
  • Knowledge of regulatory standards in medical marketing and compliance.

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