Head Of Brand

2 weeks ago

Amritsar, India Whatjobs IN C2 Full time

Location: Kolkata (On-site) Experience: 6–12 years Category: Brand · Storytelling · Content · Creative Direction About VIVRE VIVRE creates surfaces and design materials that shape how people live, work, and feel. We believe walls and textures are not just functional — they’re emotional, expressive, and deeply personal. Our upcoming Rainbow Series explores color, light, and emotion through design — a bridge between architecture, lifestyle, and art. We’ve spent the past few years building a powerful manufacturing and creative backbone. Now, we’re ready to build a brand that feels as thoughtful as the products we make. This role is for someone who’s lived and breathed D2C, lifestyle, or design-led brands — someone who can turn products into stories and visuals into emotion. The Role As Head of Brand & Storytelling, you’ll define how VIVRE looks, sounds, and feels to the world. You’ll shape the creative philosophy behind our campaigns, social presence, and product launches — from concept to content to execution. You’ll build the system that connects design, storytelling, and digital culture — and lead a small but ambitious team of designers, editors, and content creators. What You’ll Do - Develop VIVRE’s brand philosophy, tone, and identity system for the Rainbow Series and beyond. - Create the first brand book — color palette, typography, design codes, and voice. - Conceptualize campaigns and digital storytelling formats that make materials feel emotional and desirable. - Oversee content creation across social, film, and digital, guiding a multidisciplinary team. - Collaborate closely with the Founder to translate brand vision into tangible creative direction. - Plan and execute product launches, collaborations, and social storytelling calendars. - Build scalable processes for consistent, aesthetic content output across all mediums. Who You Are - 6–12 years of experience in brand, content, or creative leadership roles for D2C / lifestyle / design / fashion / beauty brands. - A thinker-doer who can move fluidly between strategy, copy, and visual storytelling. - Strong understanding of digital culture — Reels, video content, influencer-driven storytelling. - Excellent taste — you know how to make something look and feel premium without over-designing it. - Proven experience working with creative teams (designers, editors, writers, agencies). - Collaborative, structured, and feedback-positive — not chaotic or corporate. - Based in, or open to relocating to Kolkata. Why Join - Build the brand DNA of one of India’s most design-driven companies. - Work directly with a Founder who values design, storytelling, and creative excellence. - Collaborate with an in-house studio of 3D artists, editors, and designers ready to execute bold ideas. - Create work that lives between design, lifestyle, and emotion — not corporate decks. - Set the tone for how India experiences modern surfaces. Application Note Please include your portfolio or work samples — without it, we won’t be able to evaluate your creative sensibility. We value depth, taste, and cultural awareness over jargon or presentation decks.

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