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Brand Manager

2 months ago

vijayawada, India YourDOST Full time

What we are looking for

We are looking for a skilled and solutions-oriented candidate to lead our marketing & communications efforts. He/ She will be responsible for crafting creative & compelling brand stories and strategies that deliver results.


Objectives/ KPIs:

  • B2B (Corporates) Lead Generation (Performance Marketing & Organic Channels)
  • Engagement (for existing clients - working alongside content and creative teams)
  • Brand Building (Thought leadership content, Partnerships, Online reputation management and User community creation/ engagement)


Responsibilities

  • Develop and implement effective growth strategies for the corporate business.
  • Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
  • Work with different marketing & communication teams to generate new ideas and strategies.
  • Formulating lead generation strategy across all inbound and outbound channels, in alignment with business targets and budget.
  • Working with the marketing and creative teams to execute the strategy and deliver results.
  • Experiment and crack for corporate lead generation


Requirements

  • 3+ years of prior experience in a similar role with a solid track record of success.
  • Strong experience in B2B Lead Generation, Growth Hacking, Marketing
  • Must be highly goal driven and work well in fast paced environments.
  • Excellent communication & interpersonal skills.
  • Adept at building relationships and liaising with multiple stakeholders.


Highlights

  • Our numbers speak for what we have achieved (30 lakh+ people impacted, 20 lakh+ counseling sessions, 10,000+ Lives saved)
  • We run our business profitably and hence are in charge of our own journey and decision making
  • Our work has been recognised by the likes of PM Narendra Modi in Mann Ki Baat (in the last week's episode), last year we also helped give recommendation to him and PMO on Mental Health Policies for India
  • We have won several awards like Forbes 30under30, BW 40under40, Redherring, IHW wellbeing, Startup India etc.
  • 60% of our employees start their career with us (first job/ internship)
  • 90% interns convert it into jobs
  • 70% of our workforce is women
  • We are also led by a women founder and have women leading design, program development and operations team - while we believe in equality, this helps have role models for other women to see that we believe in actions and examples more than words.

If this paints a picture of the workplace which fits as your next career step, please apply.


Who we are

Founded in 2014 by Richa Singh and Puneet Manuja, YourDOST is one of India’s first and largest holistic emotional wellness organisations. We help corporates, colleges and government organisations build resilient communities.


We are enabling leading corporates including, CK Birla Group, UpGrad, and educational institutions like IIT Madras, IIT Delhi, IIM Bangalore to name a few. We believe in using a three-pronged approach for building a holistic emotional wellness program - Awareness, Training, and Individual Counseling. We work with them through awareness modules, self-help tools, 1on1 counseling intervention, and organisation-level diagnostic and reporting.


Our offerings include Product Led Engagement, Assessments, 24x7 Instant Connect With Qualified Therapists, Leadership Programs, Manager Training and much more. We have partnered with 500+ clients including Corporates, Educational Institutions, and Government organisations counseling over 20 lakh Indians to date.


To learn more about us please visit