Marketing Coordinator
3 weeks ago
The ideal candidate will assist in all areas of marketing lead generation and marketing support. They will be comfortable in maintaining various marketing campaigns and have a creative skillset which enables them to brainstorm new initiatives.
Minimum Experience Required: 5 years in a product marketing role
Job Summary: The Marketing Coordinator is responsible for supporting the
development and execution of marketing strategies to promote our products and
services. The ideal candidate will have at least 5 years of experience in a product
marketing role, with a strong understanding of marketing principles and techniques. This
role requires a creative thinker with excellent communication and project management
skills.
Key Responsibilities:
1. Develop and Implement Marketing Plans:
Assist in the development and execution of marketing plans and strategies to
promote our products and services.
Collaborate with the marketing team to identify target audiences and develop
marketing campaigns that engage and resonate with customers.
2. Product Marketing:
Conduct market research to understand customer needs, market trends, and
competitive landscape.
Develop product positioning and messaging that differentiates our products in the
market.
Create marketing collateral, including product guides, presentations, and sales
enablement materials.
3. Digital Marketing:
Assist in the creation and optimization of digital marketing campaigns across
various channels, including email, social media, and online advertising.
Monitor and analyze the performance of digital marketing campaigns, providing
insights and recommendations for improvement.
4. Content Creation:
Write and edit content for marketing materials, including website copy, blog
posts, and social media posts.
Coordinate with designers, writers, and other stakeholders to develop engaging
and compelling content.
5. Event Coordination:
Assist in the planning and execution of marketing events, including trade shows,
conferences, and product launches.
Coordinate logistics, manage vendor relationships, and ensure that events are
executed smoothly and within budget.
Skills and Qualifications:
Bachelor's degree in Marketing, Business, or related field.
Minimum of 5 years of experience in a product marketing role.
Strong understanding of marketing principles and techniques.
Excellent communication and writing skills.
Creative thinker with the ability to develop innovative marketing strategies.
Strong project management skills with the ability to manage multiple projects
simultaneously.
Proficiency in digital marketing tools and platforms, including email marketing
software, social media management tools, and analytics platforms.
- Experience with event planning and coordination is a plus.
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