Digital Marketing and Graphic Design Coordinator
2 months ago
JOB DESCRIPTION:
- Improve the design and content, drive traffic, and enhance the overall user experience of the website
- Lead discussions with technical experts to develop and improve website content and messaging
- Manage search engine optimization (SEO) strategies to improve organic search results
- Coordinate with marketing team to ensure active promotions and campaigns are represented on the website
- Expand and promote the company’s web presence through social media, email, web advertising (Google Ads), and other online sources
- Track and analyze KPI trends related to website conversion and lead generation
- Develop creative and engaging social media strategies and content to improve presence
- Plan and deliver content across different platforms (LinkedIn and Twitter)
- Monitor, track and analyze social media performance to optimize engagement, drive leads, and recommend improvement strategies to increase performance
- Educate new and existing employees on social media best practices and promote its use within the company
- Encourage collaboration across teams and departments
ELIGIBILITY CRITERIA:
- Degree/Diploma or certification in Web, social media, or Digital Design
- 2-4 years of experience in digital marketing
- A results-oriented, analytical, and strategic thinker
- The ability to both establish strategic direction and also execute
- Excellent communication skills including written, verbal, and presentation and the ability to analyze campaigns
- Independent enough to complete tasks on time, every time
- Experience in Adobe Photoshop, Illustrator, and InDesign
- Flexibility to work in US/Canada time zones to effectively support global teams
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