Marketing Manager

3 weeks ago

Ernakulam, India Satkriya Healthcare Innovations Pvt Ltd. Full time

Job description:

Job Title: Marketing Manager
Department: Marketing
Location: Kochi, Kerala (Satkriya Healthcare Innovations Pvt Ltd)
Reports to: CEO/CMO / Director

About Us

Satkriya Healthcare Innovations Pvt Ltd runs a rapidly scaling chain of primary care clinics, pharmacies, and laboratories under the Our Family Clinic a chain of primary healthcare clinic brand across Kerala.

Role Overview

We're looking for a strategic, hands-on Marketing Manager who can dive into our existing operations, define the right performance metrics, and design both online and offline Marketing that drive brand awareness, patient engagement, and revenue growth—especially at the hyperlocal level.

Key Responsibilities

Operational Analysis & Metrics:

  • Audit current marketing and patient-acquisition workflows.
  • Define, track, and report on key metrics (footfall, conversion rates, average spend, cross-sell ratio).
  • Use data to uncover gaps and opportunities in our clinic network.

Campaign & Activity Planning:

  • Design integrated campaigns—digital ads, print collateral, in-clinic promotions—that align with operational goals.
  • Schedule recurring community activities: health camps, screening drives, wellness workshops.
  • Coordinate cross-selling initiatives between clinic services, pharmacy, lab tests, and home-health plans.

Brand & Community Connect:

  • Build strong "neighbourhood" relationships through resident-association tie-ups, school/NGO partnerships, and local events.
  • Ensure brand presence (signage, banners, flyers) feels consistent and relevant in each community.

Content & Collateral:

  • Oversee the creation of clear, compliant patient-education materials in English and Malayalam.
  • Develop sales-enablement tools for clinic staff and tele-caller teams.

Reporting & Optimization:

  • Deliver monthly dashboards with actionable insights and budget recommendations.
  • Continuously refine tactics based on ROI, seasonal trends, and community feedback.

You'll Need

  • Bachelor's in Marketing, Business, or a related field.
  • 2–4 years' marketing experience, ideally with both digital and hyperlocal/offline campaigns.
  • Strong analytical skills—comfortable defining and tracking operational KPIs.
  • Excellent stakeholder management: can work with clinic operations, sales, and finance teams.
  • Creative yet data-driven approach to planning and execution.
  • Fluent in English and Malayalam, with a knack for translating clinical services into customer-friendly messaging.
  • need to handle online and offline Marketing

Why Join Us?

  • Play a pivotal role in shaping community healthcare across Kerala.
  • Own projects end-to-end—from data analysis to event day.
  • Competitive compensation, professional growth, and the chance to make a real impact.

Job Type: Full-time

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Work Location: In person

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