Marketing Head

2 days ago

Chandigarh, India Superdna 3D lab Full time
About the Role:

We're launching a highly personalized AI-driven wellness platform for women and are looking for a Growth Marketer to lead our Content, Social, Community & Performance Marketing strategies.

If you're a hands-on marketer who loves to experiment, create, and grow, this role offers the chance to shape a brand from the ground up. You'll work directly with the founder, and your ideas will have an immediate impact. This is a high-impact role with the opportunity for equity in a fast-growing FemTech startup.

Key Responsibilities:

Content & Brand Storytelling

Write and publish blogs, product descriptions, website copy, and social posts.

Translate our brand vision into relatable, inspiring content for women.

Design basic creatives using Canva/Figma for campaigns and social media.

Social Media Marketing & Engagement

Manage daily posting on Instagram, TikTok, and Facebook.

Build organic engagement through reels, lives, challenges, and partnerships.

Nurture a strong community of women around wellness and holistic living.

Growth Marketing (Organic + Paid)

Drive traffic through SEO, influencer collaborations, and partnerships.

Set up and test small-scale paid ads (Instagram, Facebook, Google).

Optimize landing pages and funnels for conversions.

Customer Retention & Loyalty

Build and run email campaigns/newsletters with wellness tips & offers.

Create referral, loyalty, and upsell campaigns.

Analyze data to improve retention and repeat purchases.

Analytics & Reporting

Track and report on KPIs: customer acquisition cost (CAC), lifetime value (LTV), retention rates, and email performance.

Use tools like Google Analytics, Klaviyo, and Shopify Analytics etc to gather insights and drive decisions.

Tools & Skills:

Content: Blog writing, copywriting, Canva/Figma basics.

Social Media: Instagram, TikTok, Facebook (organic + ads).

Email Marketing: Klaviyo, Omnisend, or Mailchimp.

SEO & Analytics: Google Analytics, Shopify Analytics, SEO tools.

Growth Hacking: Scrappy, experimental mindset with focus on results.

Experience in E-Commerce health/wellness/FemTech niches

What We're Looking For:

3+ yrs experience in general marketing roles (startup/e-commerce preferred)

Hands-on experience with social media, SEO, and email marketing. Strong content & storytelling ability (writing + visuals).

Comfortable running small-scale ad campaigns

Passion for women's health, wellness

Analytical, creative, and scrappy — willing to try, test, and learn.

Perks & Benefits:

Equity Options — Become part of the company's future success.

High Growth Potential — Opportunity to join the core team as we scale.

Creative Freedom — Bring your ideas to life in a fast-moving startup.

Remote & Flexible — Work from anywhere, on your schedule.

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