Head of Marketing

Head of Marketing

Location: Chandigarh (Hybrid / Remote)

Role Overview
Net Solutions is seeking a dynamic and visionary Head of Marketing to lead its global marketing strategy and execution. This leader will be responsible for driving both inbound and outbound marketing initiativesincluding webinars, digital campaigns, and content-driven demand generationto strengthen brand authority, generate qualified leads, and accelerate revenue growth.

The Head of Marketing will oversee brand, digital, inbound & outbound marketing, demand generation, content, product marketing, partnerships, and global team leadership—ensuring all efforts align with business objectives and global expansion goals.

Primary Responsibilities

1. Strategic Marketing Planning

• Develop and implement a comprehensive global marketing strategy (inbound and outbound) aligned with business objectives.
• Conduct market and competitor analysis to refine positioning and value proposition.
• Build detailed buyer personas and map customer journeys to optimize campaigns.
• Define KPIs to measure campaign effectiveness, lead quality, and pipeline contribution.

2. Inbound Marketing

• Drive inbound programs that attract and convert leads through SEO, content marketing, and digital campaigns.
• Develop high-value content assets (blogs, white papers, case studies, videos, newsletters, webinars) to position Net Solutions as a thought leader.
• Optimize website, marketing automation, and lead nurturing workflows to capture and engage prospects.
• Track and optimize inbound funnels for continuous improvement

3. Outbound Marketing

• Design and execute targeted outbound campaigns (email outreach, ABM, industry events, customer-focused webinars, partnerships).
• Work closely with sales to identify priority accounts and build account-based marketing (ABM) strategies.
• Manage direct campaigns via digital advertising, analyst/media partnerships, and industry-specific platforms.
• Strengthen relationships with analysts, media, and ecosystem partners to amplify market presence.

4. Digital Marketing & Channel Management

• Execute integrated campaigns across paid, owned, and earned channels.
• Manage SEO, PPC (LinkedIn, Google Ads), and social channels (LinkedIn, YouTube).
• Drive virtual events and webinars to engage target audiences globally.
• Collaborate with external vendors/agencies to scale campaigns effectively.

5. Marketing Technology & Analytics

• Leverage marketing automation and CRM platforms for end-to-end campaign execution.
• Implement robust performance measurement frameworks (KPIs, ROI tracking).
• Deliver regular insights and reports on campaign effectiveness.
• Continuously refine marketing strategies through analytics and testing.

6. Sales Enablement & Collaboration

• Partner with sales leadership to align inbound & outbound marketing with pipeline growth.
• Develop sales enablement tools (pitch decks, collateral, competitive intelligence).
• Support lead generation, nurturing, and deal acceleration with targeted webinars and events.

7. Team Leadership & Development

• Lead, mentor, and inspire a global marketing team spanning multiple geographies.
• Build high-performing teams across content, digital, product marketing, and demand generation.
• Foster a collaborative, innovation-driven culture with clear performance goals and accountability.
• Manage external partners and agencies to augment team capabilities.

Key Requirements

• 12–18 years of progressive marketing experience, including 5+ years in a senior leadership role within IT services.
• Proven expertise in inbound and outbound marketing, including webinars, demand generation, and global campaigns.
• Strong track record of leading and scaling global marketing teams across functions and regions.
• Demonstrated success in building brands and delivering measurable growth outcomes.
• Experience managing significant budgets and external agencies/partners.
• Deep understanding of digital transformation, AI/GenAI, product engineering, and cloud solutions.
• Proficiency in marketing automation, CRM, and analytics tools (HubSpot, Marketo, LinkedIn Marketing Solutions, Google Analytics).
• Exceptional leadership, communication, and executive presence.
• MBA in Marketing / Business Strategy preferred.

Desired Skills

• Strategic mindset with executional excellence.
• Strong collaboration, communication, and influencing abilities.
• Passion for innovation, customer success, and continuous learning.
• Familiarity with Microsoft Partner ecosystem (a plus).
• Ability to thrive in a fast-paced, global environment.

Why Join Us

• Lead the global marketing function for a high-growth digital consulting firm.
• Shape brand strategy and accelerate demand through webinars, thought leadership, and digital campaigns.