Associate Director- Performance Marketing

2 days ago


Delhi, India GenY Medium Full time
Job Title: Associate Director – Performance Marketing

Function: Performance MarketingLocation: Hyderabad

About the CompanyGenY Medium is a national, independent digital marketing agency focused on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands. Read more about us here.

About the RoleThis is a leadership role within the performance marketing vertical. You would be responsible for the service delivery and growth of our clients engaged with us for performance marketing. You will drive the planning, execution and monitoring of paid media campaigns for lead generation and e-commerce clients.

Responsibilities:Create and execute strong digital media recommendations with supporting validationDevelop and execute complex, KPI driven media plansSetup, Analyze and optimize campaigns to maximize performanceWork with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processesDesign and document analytics tracking specifications for various digital channels, including web, mobile apps, and micrositesTrack, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requestsManage the testing, QA, QC, and debugging of analytical/tagging codeWork with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and sharedTrain, Monitor, Mentor & Upskill the Paid Media team and manage career growth pathsProduces clear and detailed client-facing reports to identify areas of opportunity to improve campaign performanceTakes complete ownership of Media Plans and Projects to ensure timely and in budget delivery

Skills Required:Bachelor's degree in technology, Information Technology, Marketing, Business, or equivalent degree and related experience5+ years of experience within performance marketingStrong quantitative, analytical & mathematical skillsKnowledge and passion for all things Digital Media; SEM, Display, Analytics, Programmatic, etc.Understanding of media concepts and terms, creative and budget requirementsExperience with Microsoft Office & Google Suite, PowerPoint, Word, and advanced knowledge of ExcelKnowledge to confidently and accurately implement tech setup for: Google Tag Manager, Google Ads, Google Analytics, DV360 & CM360, Firebase, Apps FlyerHigh level of understanding around the Google Analytics console and advanced code requirements and configuration, including working with iframes & 3rd party platformsClear Understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionalityClear Understanding on configuration for custom metrics and dimensions/custom variables / advanced e-commerce & App TrackingExcellent communication skills and ability to present ideas, verbally and in writing


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