BTL Marketing Executive

5 days ago

Andheri, India Pravaayu Healthcare Pvt Ltd Full time

Role : BTL Marketing Executive (Clinics)

Location: Mumbai (Borivali West / Ghatkopar East / Andheri West)
Experience: 1–2 years in offline/field marketing
Salary: Fixed + performance incentives

Week off : Any weekday

Role Summary

We are seeking a dynamic BTL Marketing Executive to drive footfall at our Ayurveda clinics through impactful offline activities. This role involves planning and executing society health camps, corporate wellness drives, local partnerships, and BTL activations across clinic catchments.

Key Responsibilities

· Camp & Event Execution:
Organize and manage society health camps, RWA events, senior citizen group activities, and corporate wellness desks; handle permissions, logistics, and lead capture.

· Lead Generation:
Meet weekly/monthly lead targets; ensure accurate data entry and seamless handover to tele-calling teams for appointment booking.

· Local Partnerships:
Build and maintain relationships with gyms, yoga studios, chemists, diagnostics, housing societies, and community leaders to create recurring engagement opportunities.

· Pamphlet & BTL Operations:
Execute area-wise pamphlet drops, standee/poster placements, and kiosk activations; track performance and ROI.

· Territory Mapping:
Identify high-potential areas within 3–5 km of the clinic; create and maintain a structured activity calendar.

· Compliance & Brand:
Ensure adherence to brand guidelines, patient consent protocols, and medical camp hygiene/SOPs.

· Reporting:
Submit Daily Activity Reports (DAR) with leads, cost per lead (CPL), photos, and outcomes; participate in weekly reviews with Marketing & Clinic Ops.

Targets & KPIs

· Qualified leads per week & conversion to appointments

· Show-ups and first-visit conversions from activities

· Number of activities executed per week (society/corporate/partnerships)

· Cost per lead (CPL) and ROI by activity type

· Partner/society re-booking rate

Must-Have Skills

· 1–2 years in offline/field marketing, BTL promotions, or event execution

· Strong coordination, negotiation, and problem-solving skills

· Comfortable with fieldwork, including weekends and flexible timings

· Basic Excel/Google Sheets proficiency; documentation via WhatsApp/Photos

· Fluency in Hindi & English (Marathi preferred)

Nice-to-Have Skills

· Experience in healthcare, wellness, or retail activations

· Knowledge of Mumbai's Western & Central catchments

· Two-wheeler (conveyance as per company policy)

What We Offer

· Fixed salary + attractive performance incentives (based on leads/appointments)

· Hands-on training on clinic SOPs & patient engagement

· Fast-paced growth environment with clear monthly targets

· Collaborative support from Marketing & Clinic Ops teams

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Benefits:

  • Provident Fund

Language:

  • English (Preferred)

Work Location: In person

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