Marketing Executive

2 days ago

Andheri East Mumbai Maharashtra, India Probus Insurance Broking Pvt. Ltd. Full time

**Executive - Marketing (ATL & BTL campaigns)**
- Support in preparing and executing monthly marketing calendar for various ATL & BTL campaigns.
- Coordinating with the sales team for regular collateral requirements.
- Co-ordinate with creative/digital agencies for smooth and timely execution of brand campaigns and daily work.
- Accountable for creative briefs, agency briefing and execution of brand campaigns.
- Work closely with multiple internal stakeholders to ensure that the deliveries of their requirement is as planned and adheres to our brand guidelines.
- Perform campaign analysis daily, weekly, monthly to find growth opportunities and refine campaign performance. Make reports based on consumer, market & competitors and generate actionable insights.
- Ensure legal compliance and approval on all communications.
- Come up with new ideas for internal and external campaigns that would appeal to masses.
- Maintain tracker of daily jobs, creative executions, processing of bills, record of approved ads for compliance.
- Maintaining and updating customer database.
- Preparing & sharing monthly MIS reports.
- Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in marketing planning, branding, and campaign development.
- Adept in online and traditional marketing, and highly skilled in visual communications.
- Maintains knowledge of trends and developments in the market. Devising and presenting ideas and strategies.
- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
- Oversees the production of all promotional materials and marketing campaigns.
- Negotiating on rates and getting the best rates and getting timely delivery from vendors.
- Partner with creative teams, other internal stakeholders, and external agencies and vendors.
- Tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.

**Skills required**:

- Be able to multitask and cater to the requirements of multiple stakeholders
- Have strong creative & aesthetic inclination
- Analytics and insight skill especially while planning campaigns
- Attention to detail and operational excellence
- Work as a team player
- Drive alignment, interact effectively

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Schedule:

- Day shift
- Weekend only

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing: 1 year (preferred)

**Language**:

- English (required)

Work Location: In person

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