BTL Marketing Executive

5 days ago

Andheri, India Pravaayu Healthcare Full time

Key Responsibilities
Camp & Event Execution:
Organize and manage society health camps, RWA events, senior citizen group activities, and corporate wellness desks; handle permissions, logistics, and lead capture.
Lead Generation:
Meet weekly/monthly lead targets; ensure accurate data entry and seamless handover to tele-calling teams for appointment booking.
Local Partnerships:
Build and maintain relationships with gyms, yoga studios, chemists, diagnostics, housing societies, and community leaders to create recurring engagement opportunities.
Pamphlet & BTL Operations:
Execute area-wise pamphlet drops, standee/poster placements, and kiosk activations; track performance and ROI.
Territory Mapping:
Identify high-potential areas within 35 km of the clinic; create and maintain a structured activity calendar.
Compliance & Brand:
Ensure adherence to brand guidelines, patient consent protocols, and medical camp hygiene/SOPs.
Reporting:
Submit Daily Activity Reports (DAR) with leads, cost per lead (CPL), photos, and outcomes; participate in weekly reviews with Marketing & Clinic Ops.

Targets & KPIsQualified leads per week & conversion to appointments
Show-ups and first-visit conversions from activities
Number of activities executed per week (society/corporate/partnerships)

Cost per lead (CPL) and ROI by activity type
Partner/society re-booking rate

Must-Have Skills
12 years in offline/field marketing, BTL promotions, or event execution
Strong coordination, negotiation, and problem-solving skills
Comfortable with fieldwork, including weekends and flexible timings
Basic Excel/Google Sheets proficiency; documentation via WhatsApp/Photos
Fluency in Hindi & English (Marathi preferred)

Nice-to-Have Skills
Experience in healthcare, wellness, or retail activations
Knowledge of Mumbais Western & Central catchments
Two-wheeler (conveyance as per company policy)

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