Head of Ecommerce

1 week ago

gurgaon, India Powersutra Full time
About Powersutra
Powersutra is a premier female formal wear brand dedicated to empowering women through sophisticated, stylish, and professional attire. Our mission is to provide high-quality, fashionable workwear that enhances the confidence and presence of women in the professional arena. We are committed to innovation, excellence, and a customer-centric approach.
Role Overview
The E-commerce Head will be responsible for leading the revenue and P&L for PowerSutra’s online channels, including the brand’s own website and leading marketplaces. This role involves strategic planning, relationship management, and performance optimization to drive growth and market share. The E-commerce Head will lead a team across marketing, operations, and cataloging, and will be responsible for devising, executing, and monitoring progress on a monthly basis.
Roles and Responsibilities
Section Details
Strategic Planning Develop and execute comprehensive business plans to drive online sales growth.
Strategise initiatives with a customer-backward approach.
Revenue Management Manage P&L responsibilities for the e-commerce division. Increase revenue across
across online channels including marketplaces and website.
Marketplace Relations Nurture and grow relationships with key marketplaces such as Ajio, Myntra and
Nykaa. Identify and leverage business opportunities on these platforms.
Team Leadership Lead and manage teams in marketing, operations, and cataloging. Foster a
colloborative and high performance enviornment.
Website Management Optimize PowerSutra's website for increased traffic and conversion rates.
Implement effective SEO and SEM strategies.
Advertising & Promotions Design and run relevant ad campaigns to boost visibility and sales. Monitor and
adjust campaigns based on performance metrics.
Performance Monitoring Devising, executing, and monitoring progress on a monthly basis. Utilize data analytics to track performance and optimise accordingly
Competitive Benchmarking : Conduct regular competitive analysis to understand market trends and positioning. Use insights to refine strategies and maintain a competitive edge.
Key Responsibilities & Accountabilities (KRAs)
Revenue Growth : Achieve or exceed monthly and annual revenue targets for all e-commerce channels.
Market Share Expansion : Increase Powersutra’s presence and market share in leading marketplaces.
Customer Acquisition & Retention : Enhance customer acquisition and retention rates through targeted campaigns and superior user experience on the website and marketplaces.
Advertising ROI : Ensure high return on investment (ROI) from advertising spend across all platforms.
Website Performance :Improve key performance metrics for the PowerSutra website, including traffic, conversion rate, and average order value.
Team Performance: Ensure the marketing, operations, and cataloging teams meet their individual and collective goal
Candidiate Profile
Experience : 8-9 years of experience in e-commerce, specifically managing marketplaces and scaling 0-1 businesses in the female formal wear category.
Domain Knowledge : Strong understanding of the female formal wear market and e-commerce dynamics.
Skills :Proficient in data analytics, SEO, SEM, digital marketing, and competitive benchmarking.
Relationship Management : Proven track record of building and maintaining relationships with major online marketplaces.
Strategic Thinking :Ability to develop and execute comprehensive e-commerce strategies that align with business goals.
Leadership :Strong leadership and team management skills to drive performance and achieve targets.
Education :Bachelor’s degree in Business, Marketing, or related field. An MBA or equivalent advanced degree is preferred.
Personal Attributes
- Results-Oriented : Focused on achieving and exceeding targets.
- Detail-Oriented : Attentive to details and highly organized.
- Proactive : Self-starter with a proactive approach to identifying and solving problems.
- Team Player : Ability to work collaboratively within a team and across departments.

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