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Ecommerce Marketing Specialist

3 months ago

gurgaon, India OPPO India Full time
Role & responsibilities:
Functional Responsibilities for Ecommerce Exclusive Mobiles:
Prepare holistic marketing plan for ecommerce exclusive products.
Identify potential target segments and define in terms of audience available on platform.
Define product positioning, key selling points and communication strategy basis the market competitiveness and data insight.
Chart out effective out of the box Digital, Media, PR and Creative plans in sync with platform external marketing team and Central marketing teams (Planning, digital, Media, PR).
Bring ideas and innovations to create clutter breaking campaigns.
Develop and design all ecommerce marketing artwork and messaging work in co-ordination with central marketing teams, Head Office, and ecommerce platform.
Source and share marketing insights and trends that will improve the quality of work.
Ensure brand, messaging, style, and tone consistency is always maintained across the ecommerce platforms.
Execute and monitor campaign performance and suggestion on improvements.
Prepare campaign ad hoc reports and post campaign evaluation analysis.
Functional Responsibilities for Non-Exclusive Mobiles:
Represent and lead ecommerce external marketing in the project.
Closely work with Central Marketing Planning, Digital, Media, PR and Creative team to bridge their strategy with ecommerce platform external marketing strategy.
Ensure delivering innovative integrations and ideas from platform marketing.
Proactively plan and share ecommerce content requirements to central marketing teams.
Prepare campaign ad hoc reports and post campaign evaluation analysis.
Functional Responsibilities for Creative Work:
Estimate creative and content requirements for the project.
Briefing to in house design team or external agencies to get the quality work done.
Ensure brand guideline adherence and approval on content from central marketing teams.
Deliver creative to ecommerce platform with strict adherence to given timeline.
Type of content: static banners, social post, dynamic creative, video making & edits, landing pages for Amazon/Flipkart.
Preferred candidate profile
Minimum 3 years of experience in Integrated marketing planning having ecommerce marketing knowledge.
Must have proven record for product launch go to market strategies and establishing brands
Creative thinking and passionate for creating content.
Strong interpersonal skills, comfortable in working with a multi-stakeholder cross functional team environment.
Well-organised, able to meet multiple project timeline and demonstrate attention to details.
Able to work independently, solve problems, take initiative, self-starter and use good judgment.
Good command over English and presentation skills to lead/influence discussions.