Digital Marketing Manager

3 weeks ago

india ITP Media Group Full time
Job Description
TP Media Group reaches an audience of more than 104.6 million people across the Middle East and beyond through its leading websites, portals, social media platforms, events, conferences, award ceremonies, magazines, books and social media influencers agency. We are one of the largest media companies in the Middle East, with a portfolio of more than 80 brands. These brands include major international and regional names such as Time Out, Arabian Business, Harper’s Bazaar, GQ and Construction Week, etc.


ITP Media India produces a wide range of business-to-business publications, websites, award programs, events, conferences, directories and information services for key vertical markets in India. Its portfolio includes construction, healthcare, hospitality and more. Each of ITP India's offerings are dedicated to providing its audience with critical industry information and essential business insights, which in turn help organizations across the region run and grow their businesses more effectively.
Requirements

For all the eight websites in India

·        Uploading, managing, and monitoring clients' web banners on websites and newsletters

·        Maximising web banner visibility by running Google Ads campaigns to ensure optimal engagement with clients' target audience

·        Regularly generating banner reports on a weekly basis for maximizing outcomes and making data-driven decisions

·        Deploying clients' emailers and if need be customising creatives as per the brief and managing to deliver the desired emailer reports

·        Running client-based paid campaigns on social media platforms like LinkedIn, Facebook, and Instagram

·        Updating the editorial team on weekly basis with their respective website performance and we chart out the best practices that can increase website visitors

·        Creating digital proposals based on our client's unique needs and update digital campaigns on CRM

 

For the ITP India events:

·        Developing microsites on Zoho Backstage with all the event details and maintaining it with regular updates like speaker updates, agenda updates, etc.

·        Managing the backend paid and non-paid registrations

·        Sending daily reports to the delegates acquisition team to track the number and quality of delegates

·        Developing event-based content for social media & EDM campaigns and execute it to ensure maximum engagement with industry audience

·        Running event-based paid campaigns on LinkedIn, Facebook, and Instagram to promote events and reach the target audience

·        Updating event promotional web banner on the respective magazine’s website and newsletter to ensure maximum visibility and engagement

·        Creating post event reports and uploading post event videos on YouTube channels which act as a document to explain the quality of discussion, grandeur of the event, and effectiveness of digital campaigns for prospective clients


Requirements
For all the eight websites in India · Uploading, managing, and monitoring clients' web banners on websites and newsletters · Maximising web banner visibility by running Google Ads campaigns to ensure optimal engagement with clients' target audience · Regularly generating banner reports on a weekly basis for maximizing outcomes and making data-driven decisions · Deploying clients' emailers and if need be customising creatives as per the brief and managing to deliver the desired emailer reports · Running client-based paid campaigns on social media platforms like LinkedIn, Facebook, and Instagram · Updating the editorial team on weekly basis with their respective website performance and we chart out the best practices that can increase website visitors · Creating digital proposals based on our client's unique needs and update digital campaigns on CRM For the ITP India events: · Developing microsites on Zoho Backstage with all the event details and maintaining it with regular updates like speaker updates, agenda updates, etc. · Managing the backend paid and non-paid registrations · Sending daily reports to the delegates acquisition team to track the number and quality of delegates · Developing event-based content for social media & EDM campaigns and execute it to ensure maximum engagement with industry audience · Running event-based paid campaigns on LinkedIn, Facebook, and Instagram to promote events and reach the target audience · Updating event promotional web banner on the respective magazine’s website and newsletter to ensure maximum visibility and engagement · Creating post event reports and uploading post event videos on YouTube channels which act as a document to explain the quality of discussion, grandeur of the event, and effectiveness of digital campaigns for prospective clients

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