Digital Marketing Manager
4 weeks ago
We are seeking an experienced Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will be a strategic thinker with a deep understanding of digital marketing channels and a proven track record of driving results. As a Digital Marketing Manager, you will be responsible for developing and implementing comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
Responsibilities:
- Developing and executing digital marketing strategies to achieve business objectives
- Managing all aspects of digital marketing campaigns including SEM, SEO, social media, email marketing, and display advertising
- Analysing campaign performance and optimizing tactics to maximize ROI
- Conducting market research to identify trends and insights that inform marketing strategies
- Collaborating with cross-functional teams to develop integrated marketing campaigns
- Managing digital marketing budgets and allocating resources effectively
- Monitoring industry trends and best practices in digital marketing and recommending innovative approaches
- Providing regular reports and updates on key performance metrics to stakeholders
- Staying updated on emerging technologies and tools in digital marketing
Requirements:
- Proven experience as a Digital Marketing Manager or similar role
- In-depth knowledge of digital marketing channels and best practices
- Experience in developing and implementing digital marketing strategies
- Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, etc.
- Strong analytical skills and the ability to interpret data to drive decision-making
- Excellent communication and interpersonal skills
- Strong leadership and project management skills
- Bachelor's degree in Marketing, Business Administration, or a related field
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