Performance marketer: google ads

1 week ago

Mumbai, India Lotus Interworks Full time

Job Title: Performance Marketer - Google Ads | SMB FocusedShift: 7 PM – 4 AM IST Location: Remote (India)Job Description:We are looking for a Google Ads Campaign Manager with hands-on expertise in Performance Max campaigns and a proven record of generating leads for SMBs in North America.You must know how to launch, test, optimize, and scale campaigns with a numbers-first mindset. Your main KPI is performance — real leads, real ROAS, real revenue.Key Responsibilities:Strategically launch and manage Google Performance Max campaignsTarget local and regional SMBs in the USAUse a test-and-scale approach — build hypotheses, validate with data, scale winnersOptimize campaign structure, creative assets, ad copy, audience signals, and bidding strategiesProvide weekly reports and actionable insights (CPC, CPL, ROAS, lead quality, etc.)Own campaign performance — be responsible for hitting lead and sales KPIsCoordinate with internal sales/marketing teams on alignment and landing page optimizationYou Must Have:Mandatory Google Ads CertificationProven experience running Performance Max campaigns for SMBsStrong understanding of North American SMB segments and customer behaviorAbility to set up conversion tracking, first-party audience signals, and campaign structure for max performanceExpertise in lead generation, ROAS optimization, and scaling budgetStrong communication, English proficiency, and ownership of resultsSeniority Level: Mid-Senior level Industry: Software Development | IT Services and Consulting | Business Consulting Employment Type: Full-time Job Functions: Advertising | Sales | Business DevelopmentSkills: Google Ads Certification ✅ | Campaign Management | SMB Targeting | Advertising | Lead Generation | Performance Marketing | ROAS | Budget Scaling | KPIs

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