Principal, Marketing Manager

*Your work days are brighter here. *
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

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About The Team
You will be a foundational member of our growing India operations, responsible for establishing and leading marketing efforts in this strategic growth market. You will work closely with sales, solutions consulting, and professional services teams to build Workday's brand and drive pipeline generation in India.

About The Role
Workday is looking for a strategic and hands-on Marketing Manager to lead the company's marketing efforts across India. This is an exciting opportunity to build the marketing function from the ground up in a fast-growing, strategic market for a leading Fortune 500 US-based software company.

As the Marketing Manager for India, you will be instrumental in developing and executing marketing strategies, establishing relationships with agencies, with partners, and eventually building a team as the business expands. You will play a key role in driving brand awareness, generating and accelerating pipeline, and fostering strong customer engagement to enhance Workday's reputation in India. This role requires a creative individual who embodies our culture and values and will be a strategic partner to the sales team.

Responsibilities:

• Develop and execute annual marketing plans for India designed to drive brand recognition and build pipeline for Workday's solutions.
• Serve as a trusted advisor to the India leadership team, aligning closely with the sales team to drive planning and execution and ensure timely and open communication channels.
• Ensure flawless execution across all planned marketing activities, working hands-on in the early stages of growth while also planning for future expansion.
• Identify audience and industry segmentation strategy for the Indian market, recommend vehicle and media mix, and forecast results.
• Drive integrated marketing campaigns from inception to optimization with cross-functional corporate marketing teams based in APAC and the US, including demand generation, brand awareness, events, field marketing, web/online marketing, communications, and creative services.
• Work with appropriate groups (product marketing, sales, operations, and strategy) to develop appropriate messaging platforms, content, and stories from which to build campaigns, ensuring relevance for the Indian audience.
• In the future, manage, develop, and elevate a local marketing team in India.
• Analyze campaign performance and make recommendations for optimization and future enhancements.
• Assess and execute on partner marketing opportunities.
• Champion the customer voice throughout the marketing mix and facilitate customer engagement initiatives.

About You
**Results-driven marketing professional with 10+ years' experience and a proven ability to deliver commitments on time while achieving or exceeding business goals.

Basic Qualifications:**

• Proven marketing leadership experience in a high-growth SaaS, enterprise software, or cloud environment.
• Demonstrable track record of building and executing marketing strategies.
• Knowledge of the local India B2B enterprise software market, preferably within HR and/or Financial applications.

Other Qualifications

• Willing to travel within India, APAC, and to our Head Quarters in the USA.
• A business degree or equivalent.
• Ability to build a strategy, team, and infrastructure of agencies, while also being very hands-on in the early stages of growth.
• Proven ability to effectively execute integrated, streamlined marketing programs that drive pipeline, including Account-Based Marketing, Partner Marketing and Industry Marketing campaigns.
• Able to craft Workday's messaging to be directly relevant to Indian audiences.
• Able to articulate the importance of customer voice throughout the marketing mix.
• Proven track record of executing World-Class, creative events as part of an overall Demand Plan.
• Ability to work with people at all levels of an organization, including executive management, sales, and marketing.
• Thought leader on best practices and new thinking in marketing, with a passion for public speaking.
• Understanding of how to engage C-Level audiences.
• Ability to execute effective Social Media programmes in a B2B context.
• Creative, embodies our culture and values, and enjoys a fun working environment.
• A strategic partner to the sales team.

Our Approach to Flexible Work
With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply
spend at least half (50%) of our time each quarter in the office or in the field
with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process
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