Performance Marketing Manager

2 months ago


Delhi, India Rayna Tours Full time
Performance Marketing Manager/Head - Job Responsibilities:

Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.Responsible for driving high-quality user acquisition (predominantly Google SEM, Programmatic Display, Metasearch partners, Ad Networks, Affiliates & Facebook-Instagram)Work with the internal Sales & Operations, Product, and tech teams to ensure smooth tracking of campaigns and conversion rate optimization projects.Work with external partners - agencies and platforms to understand Growth Opportunities and to ensure that all campaigns are planned, tracked, and operated towards specific business and growth objectives. Measure and optimize performance - ROI etc.Regularly monitor and report key metrics around marketing performance for All RaynaTours.Work with the Tech team to drive offers and landing pages that will help in improving conversions.Monitor and track key metrics by building and maintaining data pipelines and dashboards for senior management

Our ideal Performance Marketing Manager will have:

- Total experience of 5-7 years and minimum work experience of 3 years in performance marketing- Hands-on experience in running marketing campaigns on Google & Facebook properties-Should have an Experience with Mobile APP Marketing.A data-driven approach to problem-solving and decision makingObsessed with metrics such as ROI, ROAS, CPA, LTV, Cohorts, MAU, etc.- Hands-on experience in using GA, Omniture, Appsflyer, and equivalent analytics tools- Should have managed monthly budgets of more than 2 Cr INR.

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