Performance Marketing Manager

2 weeks ago

Delhi, India upGrad Full time
UpGrad is a leading online higher education company providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. With a mission to create immersive learning experiences, UpGrad has expanded its footprint globally, offering courses in various domains to students and professionals worldwide.

We are seeking a highly skilled and experienced Performance Marketing Specialist to join our dynamic marketing team.

Key Responsibilities:• Develop, implement, and manage performance marketing campaigns across various digital channels including Google Ads, Facebook Ads, , Instagram, and other relevant platforms.• Conduct in-depth market research and analysis to identify key trends, target audiences, and competitive landscape in international markets.• Optimize campaigns to maximize ROI, leveraging analytics and A/B testing to refine ad creatives, landing pages, and bidding strategies.• Collaborate with the content and creative teams to develop compelling ad copy, visuals, and videos that resonate with global audiences.• Monitor and analyse campaign performance metrics, providing detailed reports and insights to senior management.• Manage the performance marketing budget, ensuring effective allocation and expenditure to meet campaign objectives.• Coordinate with international teams to ensure campaigns are tailored to local markets, addressing cultural nuances and language requirements.• Manage the performance team and their KRA’s

Qualifications:• Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree or relevant certifications (e.g., Google Ads, Facebook Blueprint) is a plus.• 5-10 years of experience in performance marketing, with a strong emphasis on international campaigns.• Proven expertise in managing large-scale PPC, display, retargeting, and social media advertising campaigns.• Strong analytical skills, with proficiency in using tools such as Google Analytics and marketing automation platforms.• Excellent understanding of digital marketing concepts, SEO, and conversion rate optimization.• Experience in budget management and strategic planning.• Ability to work in a fast-paced, results-oriented environment and handle multiple projects simultaneously.• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

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