Performance Marketing Associate

3 weeks ago

Gurugram, India Maloo Group Full time
  • Years of Experience - 3 to 6 Yrs
  • Candidate from D2C OR FMCG OR ECOMMERCE INDUSTRY ARE ELIGIBILE Only

About the Role:-

We are seeking a 
Performance Marketing Associate
 with 3–5 years of hands-on experience to manage and scale our performance marketing campaigns across 
Meta, Google, and other platforms
. The ideal candidate is detail-oriented, data-driven, and eager to take ownership of campaigns that drive measurable growth.

Key Responsibilities:-

  • Plan, launch, and optimize paid campaigns across 
    Meta, Google, and other performance channels
    .
  • Monitor and manage key performance metrics (
    CAC, ROAS, CTR, CVR
    ) and report performance regularly.
  • Develop and test 
    audiences, creatives, landing pages, and bidding strategies
    .
  • Conduct 
    A/B testing
     across ad formats and customer journeys to improve results.
  • Stay updated with 
    platform updates, trends, and algorithm changes
     to maintain campaign efficiency.

What We're Looking For:-

  • 3–5 years of experience in 
    Performance Marketing
    , with proven expertise in 
    Meta Ads
     and 
    Google Ads
    .
  • Strong understanding of 
    digital marketing funnels, attribution models, and paid media KPIs
    .
  • Proficiency in tools like 
    Google Ads, Meta Ads Manager, GA4, and attribution platforms
    .
  • Strong analytical mindset with a 
    data-driven approach
     to decision-making.
  • Creative thinker with the ability to work collaboratively with content and design teams.

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