Performance Marketing Associate

4 weeks ago

Gurugram, India Mylo Full time

This role will allow you to:

  • Own the marketing funnel: From generating awareness to driving conversions and retention

for the products under your portfolio.

  • Create compelling ads: Leverage A/B testing and a variety of growth-hacking techniques to

discover what works best for different audiences and platforms.

  • Leveraging data-driven insights: Monitoring and optimizing performance across multiple

channels to maximize ROI.

  • Collaborating across departments: Working with creative, product, and design teams to craft

visually compelling and strategically sound marketing materials.

  • Testing and innovating: Implementing A/B testing and utilizing innovative growth strategies to

refine campaigns and improve outcomes.

Key Roles Required

2-5 years of experience in performance marketing or digital marketing, with a proven track

record of managing paid campaigns

  • Proficiency in Google Ads, Facebook Ads Manager, and other relevant platforms
  • Strong analytical skills with experience using tools such as Google Analytics, Excel, or other

marketing data tools

  • Excellent communication skills and ability to work in a fast-paced environment
  • A passion for staying on top of the latest trends in digital marketing

Preferred candidate profile

Familiarity with CRM systems and marketing automation tools

  • Experience with creating reels
  • Experience working in the e-commerce, parenting, or health & wellness industries

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