Assistant General Manager

7 days ago

Noida, India Amity University Full time
  • Reports to: Head Admissions & Marketing
  • Team Size: 65/70 Inside Sales Executives + TLs

  • Position Overview

  • We are looking for a self-driven and performance-focused individual to lead Amity Universitys admissions engine. This role will manage a 65/70+ member team responsible for interacting with prospects, lead conversion, and driving applications across programs and geographies. The position will own the lead-to-application funnel, work closely with marketing, CRM, and product teams, and ensure daily rigor, discipline, and conversion-focused outcomes.

  • Key Responsibilities:

  • Inside Sales Team Management

  • Lead, train, and motivate inside sales team member.

  • Drive discipline, talk-time targets, calling cadences, and follow-up rigor through structured daily/weekly reviews.

  • Ensure adherence to pitch, process, and program USPs for all programs

  • Lead-to-Application Funnel Ownership

  • Track and improve conversion rates across the funnel: lead interest application fee payment.

  • Monitor lead aging, calling SLAs, application starts, and completed form submissions.

  • Work closely with the performance marketing team to provide feedback loop on lead quality and sources.

  • CRM, Reporting & Workflow Excellence

  • Deep hands-on ownership of CRM tool and call monitoring platforms.

  • Maintain dashboards on outreach velocity, lead dispositioning and productivity.

  • Run daily morning standups and evening closure meetings with TLs and MIS teams.

  • Cross-functional Collaboration

  • Partner with the performance marketing team to shape targeting, creatives, and campaign optimisations based on ground feedback.

  • Collaborate with content, product, and tech teams to refine communication workflows and scripts.

  • KPIs / Success Metrics

  • Daily connect %, input metrics, script adherence

  • Lead ageing and follow-up adherence
  • Program-wise contribution to total applications
  • Team productivity: dials/day, conversions/agent

  • CRM hygiene and data quality

  • Candidate Profile:

  • Experience: 8–12 years in inside sales/admissions/telecalling teams; preferably in higher-ed, test prep, edtech, or B2C sales

  • Skills:

  • Proven ability to manage large calling teams

  • High rigour in CRM reporting, funnel analytics, and daily ops
  • Strong communication, team leadership, and conflict resolution

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