Digital Marketing Specialist
1 week ago
Job Title: Assistant Manager – Digital Marketing Location: Gurugram, India (In-Office) Reports To: Marketing Manager Experience: 5+ years Role Overview A performance-driven digital marketing leader to execute lead generation campaigns, drive Account-Based Marketing (ABM), manage CRM-based lead workflows, and optimize digital channels for pipeline growth. This role demands a blend of analytics, creativity, and campaign orchestration expertise with strong collaboration across sales, content, and design teams. The executive will champion ABM strategy and end-to-end social, paid, and organic campaigns with robust reporting and optimization. Key Responsibilities Digital Campaigns & Lead Generation Plan and execute performance-driven B2B campaigns over Google Ads, , Facebook, Instagram, and relevant industry platforms for the SMB and SMC segment. Shadow on Account-Based Marketing (ABM) initiatives targeting strategic enterprises; drive campaign orchestration and reporting. Optimize digital campaigns for MQL generation, measuring CPL, conversion rate, and ROI; collaborate on audience strategy and creative testing. A/B test creatives, CTAs, landing pages; manage end-to-end ad operations. Lead Management & CRM Administration Own CRM workflows for lead capture, validation, categorization, assignment, and reporting (HubSpot preferred). Track funnel KPIs (MQL/SQL/Conversion rates); develop dashboards; present campaign analytics to leadership. Validate and tag leads; serve as CRM admin for lead hygiene and process optimization. Social Media & Content Promotion Manage B2B social profiles (, Facebook, Instagram, etc.) and maintain an aligned content calendar. Promote blogs, webinars, case studies, and events; monitor engagement metrics and iterate strategy per insights. Release, repurpose, and optimize social content for maximum reach and audience engagement. Website & Landing Page Management Oversee CMS-driven website and landing page updates (WordPress); ensure mobile optimization and SEO hygiene. Track web analytics (with Google Analytics); build, launch, and measure campaign-specific landing pages. Partner with design/content teams to optimize UI/UX, conversion flows, and tagging. SEO & Performance Optimization Conduct keyword, backlink, and competitor research; implement on-page/off-page SEO. Use SEMrush, Ahrefs, and Search Console to validate organic performance. Collaborate to publish blogs, use cases, and service pages for targeted search visibility. Required Skills & Qualifications Bachelor's/Master’s degree in Marketing, Mass Communication, Digital Media, or related field. 5+ years' B2B digital marketing experience: campaign execution, CRM-based lead workflow, CMS management (WordPress), SEO, paid campaign analytics. Proficiency with Google Analytics 4, Google Ads, Campaign Manager, SEMrush/Ahrefs, Search Console, CRM tools. Exceptional communication and analytical skills; hands-on project management. Preferred Qualifications Certifications: Google Ads, Google Analytics, HubSpot. Experience with ABM tools/platforms and campaign orchestration. Basic HTML/CSS and design editing (Canva, Adobe). Prior exposure to IT services, consulting, or B2B SaaS a strong plus. Ideal Traits Strategic mindset balanced with tactical delivery; adaptable, detail-oriented, data-driven. Excellent communicator—both internally (across cross-functional teams) and externally (customer-facing content, campaigns). Persistent, creative problem-solver and continuous learner.
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