Growth Marketing Manager

1 month ago


bangalore, India Infinity Learn Full time
About the Role
As a Growth Marketing Manager – Conversions, you will be responsible for the development, execution and continuous optimization of multi-touchpoint journeys that will drive conversions for the Business Unit. The ideal candidate is analytical, organized, results driven& has a strong attention to detail.
Responsibilities:
Own and drive the lead conversion funnel through the marketing automation platforms.
Set up the marketing automation - design and journeys across all the key touchpoints.
Build the customers segments and communication campaigns along the customer journeys.
Plan, implement and track A/B and multivariate tests for transactional, triggered, and marketing messages.
Set, track, and improve key metrics within SMS, WhatsApp, email, in-app message and other push notification channels.
Gather and analyze key performance metrics to provide insights on sales funnel efficiency.
Regularly generate performance reports for sales teams, presenting clear and concise summaries of results and recommended actions
Collaborate with the Marketing and Sales teams to enhance the campaign efficiency and effectiveness.
Requirements:
2-4 years of prior experience in working on marketing automation platforms like Moengage, Webengage, Clevertap
Strong Analytical Skills
Excellent written and verbal communication skills
Prior startup experience is a plus
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