Marketing Operations Specialist

2 months ago

Karnataka, India YAP Media Full time

Your Role --> Full-Time Marketing Operations Specialist for #1 Business and Professional Development Podcast Network to help scale our fast-growing company by launching email campaigns, preparing external company communications, and maintaining marketing databases.


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Hello My name's Jason. I'm a managing partner here at YAP MEDIA NYC and serve as our company’s COO.


We need a Full-Time Marketing Operations Specialist to manage our email and growth campaigns, maintain marketing databases for our sales team and brand partners, and prepare external company communications such as our weekly newsletters. Our business is growing quickly (up 300% year-over-year for Q1), and this is a critical role for us to continue our growth trajectory.


We are a fully remote company based in New York City. This is a remote job.


The ideal person wants to learn and grow in a long-term partnership (2 years minimum, 3-5+ years preferred), has insane attention to detail, is experienced with maintaining marketing databases and managing email campaigns using marketing software, is a strong writer with good communication skills, and is aligned with our core values.


YAP MEDIA (yapmedia.io ) works with top influencers and podcasters to help them grow their online following and monetize their content. We are a fully remote company with 50+ team members around the world. Some of our clients include hosts from Shark Tank, the world's #1 Executive Business Coach, and Top Podcasters who receive 1 Million+ downloads a month and regularly rank as the #1 podcast in their niche on Apple Podcasts.


Below you'll find the outcomes you'll be assessed on and the competencies required for this role:


OUTCOMES

  • Take over weekly newsletter drafting, design, and sending within 30 days.
  • Take ownership of updating our podcast catalog with new information within 30 days.
  • Take over the daily review of “New Inquiries” slack channel and direct inquiries to the appropriate person within 30 days (e.g. network inquiries, social media services, brand partnerships, etc). Diligence to ensure every lead is followed up with within 48 hrs of initial contact.
  • Project manage and execute growth programs that help podcasters grow their shows. Draft communications for initiatives including surveys, announcements, outcome reports, etc. Serve as the primary point of contact for podcasters who have inquiries about these programs within 60 days.
  • Create a process for providing podcasters with monthly updates on podcast performance and campaign analytics within 60 days. Takeover the ongoing management of monthly updates thereafter.
  • Compile a hitlist of Top US 100 podcasters that we want to join our network and create a creative marketing strategy for steady, ongoing outreach to recruit them to our network. Start campaign within 90 days
  • Create a marketing campaign targeting 500 international podcasters for recruitment to our network. Design and launch campaign within 90 days.



ROLE COMPETENCIES

  • Meticulous attention to detail, does not let important details slip through the cracks. Able to follow instructions and delicate processes without error.
  • Extremely organized. Loves planning, organizing, and updating task boards. Can identify the highest priority tasks and prioritize appropriately.
  • Able to follow delicate processes and nuanced directions with care. Speaks up when directions are unclear. Not afraid to ask for help when needed.
  • Disciplined in their execution of recurring tasks, big and small (daily, weekly, monthly, quarterly, etc).
  • Independent and Professionally driven. Must be able to work on projects independently. Has a strong desire to work hard and make contributions to the growth of your organization.
  • Seriousness about deadlines. Demonstrates tenacity and willingness to go the distance to get something done.
  • Experience designing and implementing email marketing campaigns
  • Writes good copy for newsletters, emails, external facing documents, etc. Deep respect for clarity and syntax of all written communication.
  • Experience maintaining marketing databases using software like Constant Contact and Google Sheets
  • Creates clear reports for stakeholders detailing the outcomes of marketing/growth campaigns
  • Able to research and discern appropriate podcasters/brands we should target.


COMPANY VALUES

  • Scrappy Hustlers. Industrious, creative, resourcefulness, can do a lot with a little.
  • Obsessive Excellence. High standards. Expects personal and team performance to be nothing short of excellent.
  • Step On The Gas. Move fast, make decisions, get shit done.
  • Just Whales. Focus on the highest leverage priorities, don't get distracted by small fish.
  • We Win. Team-focused, generous with time and energy, thrives on feedback, supports others to do and be their best.


––

Thank you for your time and attention. We look forward to connecting with you soon.


With Gratitude,


Jason Ames

COO, Managing Partner

YAP MEDIA

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