SEO and Google Ad words Specialist
3 days ago
About the RoleWe are seeking a results-driven SEO and Digital Marketing Specialist to join our team. The ideal candidate will have 2-4 years of hands-on experience in search engine optimization (SEO) and managing digital advertising campaigns, including Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads. You will play a key role in enhancing our online presence, driving traffic, and maximizing ROI across multiple digital platforms.
Key ResponsibilitiesSearch Engine Optimization (SEO) :Conduct keyword research to identify opportunities for content optimization.Develop and implement on-page and off-page SEO strategies to improve organic rankings.Perform technical SEO audits and fix issues such as crawl errors, site speed, and indexing.Analyze competitors’ SEO performance and provide actionable insights.Google Ads Management :Plan, create, and optimize Google Ads campaigns for lead generation and e-commerce.Conduct A/B testing for ads and landing pages to improve performance.Monitor campaign performance metrics and adjust strategies for better ROI.Social Media Advertising :Develop, manage, and optimize Facebook, Instagram, and LinkedIn ad campaigns.Target specific audiences using advanced audience segmentation techniques.Monitor engagement metrics and refine strategies for higher conversions.Analytics & Reporting :Use tools like Google Analytics, Search Console, and ad platform dashboards to track KPIs.Generate weekly and monthly performance reports with insights and recommendations.Collaboration :Work closely with content creators and designers to align campaigns with marketing goals.Stay updated on industry trends and algorithm updates to adapt strategies accordingly.
Required SkillsStrong understanding of SEO tools (Ahrefs, SEMrush, Moz, etc.).Proficiency in managing Google Ads and PPC campaigns.Hands-on experience with Facebook Ads Manager, Instagram Ads, and LinkedIn Campaign Manager.Familiarity with Google Analytics, Google Tag Manager, and data interpretation.Knowledge of HTML/CSS basics for on-page SEO optimizations.Ability to write compelling ad copies and optimize landing pages.Strong analytical and problem-solving skills.
Preferred QualificationsCertification in Google Ads or Facebook Blueprint.Experience in content marketing strategies.Basic understanding of email marketing tools like Mailchimp.Knowledge of programmatic advertising platforms.
What We OfferCompetitive salary and performance-based incentives.Opportunity to work with a dynamic and creative team.Professional development and training support.Flexible work environment.
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