Social Media Manager

4 weeks ago

goregaon, India BussinessLab Full time
Job Description: Social Media Manager
Location: Mumbai (Goregaon West)
About Us: Business lab is a leading digital marketing and HR agency. We have our expertise
office and field recruitment team, who are continuously hiring various types of profile in
IT & Non-IT as per client need. We are ISO Certified organization and hiring for Logistics,
E-Commerce, Manufacturing, Heavy Engineering, IT, Retail, FMCG, Pharmaceuticals,
Banking, Grocery, Hospital, as well as others sectors.
We’re looking for enthusiastic personnel to help us in the company's marketing activities and
be a part of our growing team. The ideal candidate will have experience in various marketing
functions, including communications, advertising, digital, and social media handles along
with a thorough understanding of marketing tools. He/she must be an organized multitasker,
and strive under tight deadlines to meet the company's changing needs.
Roles and Responsibilities:
 Social Media Management: Managing content calendars, publishing content across
social media platforms, managing engagements, and tracking engagements. It
includes Facebook, Instagram, LinkedIn & YouTube.
 Content Calendar Setup & Management from different social media platform like
Facebook, Instagram, You Tube. Content Buckets Management what are the
different Topics & ideas
 Content Research & Competitive Research what new content created for social media.
 What kind of content, Post, Design, Trends, is working for competitor & over all on
platform
 Marketing Communication: Ensuring that all brand communications are shared
across platforms & clients, using various communication channels such as email -
marketing, SMS marketing, WhatsApp marketing, and automated voice calls.
o Marketing Insights & Reports: The person will be holding the job position
of a marketing executive will learn and be responsible for tracking reports
across social media, checking how are the engagements happening for the
brand, what is working and what is not, what is the growth for followers and
subscribers. Creating reports for paid media efforts, reports of campaigns that
are being run on Facebook, Instagram, and YouTube, and preparing reports of
the same by using given formats. Reports include event reports which mean
tracking when participants joined in, from which source of leads, what
percentage of participants joined in, and what percentage of participants
signed up.
4) Research and Brand collaboration: The person is also going to be responsible for
researching competitors and "A" players across the industry and their social media content,
checking their marketing efforts, brand communication, programs, and services. The person
will also be responsible for reaching out to relevant people with whom we can collaborate for
business purposes. Researching individuals and influencers that can collaborate with our
brand with synergy, for creating higher impact, generating more reach for the brand, and
getting access to other people’s rooms to get more subscribers and students for our program.
Required Skills and Qualifications:
 Bachelor’s degree (or equivalent) in marketing, communications, or related fields.
 Must have 3 years of experience in marketing or a similar capacity.
 Experience in MIS/dashboard preparation.
 Excellent interpersonal, presentation, and communication skills.

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