Marketing and Social Media Manager

3 days ago

Najafgarh, India All About Entertainment Full time

Job Description: Marketing & Social Media Manager

Position Overview

We are seeking a dynamic and creative Marketing & Social Media Manager to lead our digital presence, brand building, and marketing initiatives. The ideal candidate will be responsible for creating and executing marketing strategies to promote our artists, events, and agency services, ensuring maximum visibility, engagement, and lead generation.

⸻

Key Responsibilities


• Social Media Management


• Develop, plan, and execute social media strategies across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.


• Create engaging content (posts, reels, stories, videos, blogs) aligned with brand and artist identity.


• Monitor performance, track insights, and optimize campaigns for growth and engagement.


• Marketing & Branding


• Build and execute marketing campaigns for artists, live shows, weddings, corporate events, and festivals.


• Coordinate with designers, videographers, and external agencies for creative assets.


• Manage branding, PR, and collaborations to strengthen market presence.


• Digital Advertising


• Plan and run paid ad campaigns on Google, Meta (Facebook/Instagram), and YouTube.


• Optimize campaigns for lead generation, ticket sales, and audience engagement.


• Influencer & Community Engagement


• Identify and collaborate with influencers, media partners, and communities to expand reach.


• Engage with followers, clients, and fans to build loyalty and strong online presence.


• Analytics & Reporting


• Track campaign performance (ROI, engagement, follower growth, lead conversions).


• Prepare monthly reports and suggest improvements based on data-driven insights.


• Event Promotion


• Design promotional strategies for upcoming shows, artist launches, and collaborations.


• Work closely with the artist management team to ensure cohesive marketing support for every project.

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Requirements


• Bachelor's degree in Marketing, Mass Communication, or related field.


• 2–4 years of experience in digital marketing/social media (entertainment industry experience preferred).


• Strong knowledge of social media trends, SEO, paid ads, and content creation.


• Excellent written and verbal communication skills.


• Proficiency in tools like Meta Business Suite, Google Ads, Canva/Photoshop, and analytics dashboards.


• Creative mindset with the ability to think strategically and execute effectively.

⸻

Key Skills


• Social Media Strategy & Content Creation


• Digital Advertising & Analytics


• Influencer & Community Marketing


• Brand Positioning & Campaign Management


• Strong Copywriting & Creative Storytelling

⸻

Employment Details


• Job Type: Full-time


• Location: Vasant Kunj, Delhi


• Compensation: (Based on experience + performance incentives)

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