Search Engine Optimization Specialist

4 days ago

Najafgarh, India HcoRealEstates Full time

The ideal candidate will analyze, review, and implement changes to websites so they are optimized for search engines. This candidate will be able to implement actionable strategies that will improve site visibility.

Key Responsibilities:

  • Develop and execute on-page and off-page SEO strategies aligned with business goals.
  • Conduct comprehensive
    keyword research
    , competition analysis, and content gap analysis.
  • Optimize website content, metadata, site architecture, and internal linking structure.
  • Perform regular
    technical SEO audits
    and coordinate with the development team to fix issues (crawl errors, indexation, site speed, mobile usability).
  • Monitor and analyze
    site performance metrics
    using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
  • Create and manage a
    backlink strategy
    , including link-building campaigns, outreach, and guest posting.
  • Track keyword rankings, conversions, and organic performance metrics, and prepare regular performance reports.
  • Collaborate with content, design, and development teams to ensure SEO best practices are followed.
  • Stay current with the latest
    Google algorithm updates
    and industry changes to adapt strategies accordingly.
  • Optimize and manage
    local SEO
    for Google Business Profile and local listings if applicable.

Requirements:

  • Bachelor's degree in any field.
  • Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
  • Hands-on experience with tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, etc.
  • Ability to work independently and manage multiple projects in a fast-paced environment.

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