Marketplace Ads Associates
3 weeks ago
Role Marketplace Ads Associates
Salary 5.00-7.00 LPA
Experience 3.00-5.00
Age Limit 32
Qualification Graduation
required Skills: Executing campaigns on Amazon And Flipkart
Description
As a part of the Growth function, the marketplace marketing associate/manager will be responsible for driving customer acquisition on marketplaces such as Amazon, Flipkart etc. and achieving monthly revenue growth targets through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc. on a day to day basis.
Key Areas and Responsibilities
Customer acquisition & digital sales funnel management :
Develop & execute detailed monthly advertising plans across the advertising platforms of Amazon, Flipkart, Nykaa, Myntra for achieving the sales targets with optimal ACOS / ROAS & ensuring targets are met
Campaign Management
Plan & implement PLA/branded video ads/PCA etc. campaigns to achieve business targets and maximize revenue
Daily campaign management across all the digital marketplace platforms for acquisition
Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization
Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results
PROMOTIONS:
Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics
BUDGET AND ROI MANAGEMENT
Optimize continuously to ensure high ROI and minimize CAC
ANALYTICS AND REPORTING
Leverage ad platform analytics and tools such as Helium 10, Amazon PI tool etc. to derive actionable insights
Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations
Monitor performance & optimize/course correct
Skills Required:
Core digital marketing skills & hands-on experience across Amazon, Flipkart, Myntra ads etc.
Strong experience in analytics tools and techniques
Proficient in quantitative analysis & insighting
Data/numbers oriented Good at advanced excel/other data analysis tools
Strong verbal & written communication
Competencies:
Commercial & strategic acumen
Results driven & ROI focused
Technology oriented with keen interest in latest tech developments in digital marketing
People orientation & leadership ability
Strong bias to action
Agility and ability to take decisions/course correct fast
Desired Candidate profile
1-2 years of experience of which majority should be in a B2C ecommerce set up with strong hands on experience executing campaigns on Amazon, Flipkart etc.
Graduate
Experience in handling large monthly budgets (50L 1Cr month
Good verbal/written communication skills in English
BOTH Male and Female Applicable
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