GM – Marketing

3 weeks ago

ahmedabad, India Intas Pharmaceuticals Full time
Job Summary
The role exists to support businesses by providing the commercial team across Regions/ Countries in the Emerging Markets (EM) with a robust marketing plan related to Pharma CVS/CNS/Gastro/Ortho & Specialty products – Oncology/Biologics/Biosimilars/Critical Care Inj. products to enable effective sales. This is a critical role to support the current and future strategies of Emerging Markets.
Specific Job Responsibilities:
Devise marketing plans, portfolio analysis, promotional strategy for branding of core products and enable regions in its implementation across EM.
Develop global marketing guidelines for focus countries across EM.
Address key marketing and business challenges in alignment with key stakeholders for Core brands and new introductions.
Collaborate with regional teams to drive market research projects to assess customer attitudes to the current product range and new product introductions.
Undertake strategic market analysis with respect to competition, study key market dynamics and target groups to define appropriate go-to-market approach for the markets in partnership with business commercial teams to ensure successful launches.
Continuously monitor launch performance and marketing/sales performance and build that into the marketing plans.
Assess commercial capability gaps and strive to build appropriate capabilities for the field force, as well as for partners to ensure achievement of the growth plans / revenue targets for the business.
Assist all regional stakeholders to undertake strategic market analysis with respect to competition, study key market dynamics and target groups to define appropriate go-to-market approach in partnership with business commercial teams to ensure successful launches.
Work on critical regional & country projects from early stage strategizing till execution.
Liaise with Regional & Country Heads, Marketing teams to assess the response to and suitability of current promotional material.
Support new product launches in the region, participate and align cross-functional department and Country teams to facilitate continuous improvement and support for new product launches to ensure in-market launch effectiveness.
Create a training calendar for the year and ensure maximum coverage of medical representatives & others on new marketing techniques & product USPs.
Working on the field to guide the Country sales team, drive the business and build good relationship with KOLs
Work with the countries to track sales force effectiveness (SFE).
Relevant Skills & Experience:
Experience of over a 18-20 years with 5 years in international marketing and experience in key markets like Brazil, Mexico, APAC and South Africa.
Creative & strong marketing skills.
Preferred exposure to CVS/CNS/Onco/Biologics/Biosimilars marketing.
Good Business Acumen.
Impressive & demonstrated career record in a similar position at a similar level.
Strong analytical and problem-solving ability.
Ability to influence at a senior level, both internally and externally.
Credible and confident communicator.
Good IT skills (Word, Excel, PowerPoint and Outlook)
Hands-on approach and a ‘can-do’ attitude.
High on energy and enthusiastic about achieving high levels of excellence.
Willing to work and travel across time zones

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