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GM – Marketing

2 months ago

Ahmedabad, India Intas Pharmaceuticals Full time

Job Summary

The role exists to support businesses by providing the commercial team across Regions/ Countries in the Emerging Markets (EM) with a robust marketing plan related to Pharma CVS/CNS/Gastro/Ortho & Specialty products – Oncology/Biologics/Biosimilars/Critical Care Inj. products to enable effective sales. This is a critical role to support the current and future strategies of Emerging Markets.


Specific Job Responsibilities:

  • Devise marketing plans, portfolio analysis, promotional strategy for branding of core products and enable regions in its implementation across EM.
  • Develop global marketing guidelines for focus countries across EM.
  • Address key marketing and business challenges in alignment with key stakeholders for Core brands and new introductions.
  • Collaborate with regional teams to drive market research projects to assess customer attitudes to the current product range and new product introductions.
  • Undertake strategic market analysis with respect to competition, study key market dynamics and target groups to define appropriate go-to-market approach for the markets in partnership with business commercial teams to ensure successful launches.
  • Continuously monitor launch performance and marketing/sales performance and build that into the marketing plans.
  • Assess commercial capability gaps and strive to build appropriate capabilities for the field force, as well as for partners to ensure achievement of the growth plans / revenue targets for the business.
  • Assist all regional stakeholders to undertake strategic market analysis with respect to competition, study key market dynamics and target groups to define appropriate go-to-market approach in partnership with business commercial teams to ensure successful launches.
  • Work on critical regional & country projects from early stage strategizing till execution.
  • Liaise with Regional & Country Heads, Marketing teams to assess the response to and suitability of current promotional material.
  • Support new product launches in the region, participate and align cross-functional department and Country teams to facilitate continuous improvement and support for new product launches to ensure in-market launch effectiveness.
  • Create a training calendar for the year and ensure maximum coverage of medical representatives & others on new marketing techniques & product USPs.
  • Working on the field to guide the Country sales team, drive the business and build good relationship with KOLs
  • Work with the countries to track sales force effectiveness (SFE).


Relevant Skills & Experience:

  • Experience of over a 18-20 years with 5 years in international marketing and experience in key markets like Brazil, Mexico, APAC and South Africa.
  • Creative & strong marketing skills.
  • Preferred exposure to CVS/CNS/Onco/Biologics/Biosimilars marketing.
  • Good Business Acumen.
  • Impressive & demonstrated career record in a similar position at a similar level.
  • Strong analytical and problem-solving ability.
  • Ability to influence at a senior level, both internally and externally.
  • Credible and confident communicator.
  • Good IT skills (Word, Excel, PowerPoint and Outlook)
  • Hands-on approach and a ‘can-do’ attitude.
  • High on energy and enthusiastic about achieving high levels of excellence.
  • Willing to work and travel across time zones