Senior Executive

3 weeks ago

india Havas Media Network India Full time

Job Type: On-Site, Full-time


Job Summary:


• Have a deep understanding of the different programmatic products available in Havas, as well as an in-depth understanding of the programmatic landscape.


• Contribute to the day-to-day campaign management and ad operations and take ownership of set-up, targeting, monitoring, optimization, and reporting & analytics.


• Complete all relevant programmatic Training and certification relative to programmatic, especially major DSPs, 3P data provider, brand safety and verification partner platforms.


• Be autonomous in writing programmatic response and guiding the digital planners of the agency team in a campaign operational perspective.


• Arranged regular meetings with your programmatic pod, as well as ad operations team to liaise campaign updates, nuances on optimization, align programmatic strategies.


• Shared well-written optimization strategies and insights relative to the campaign and be able to anticipate the campaign needs ahead of time.


• Closely work with other departments such as engagement team and business operations to provide timely, accurate and well-proofed analysis and reporting of campaigns.


• Crafted campaign benchmarks, insights, and learnings to be applied on succeeding campaigns.


• Consistently managed and delivered campaigns through your portfolio of clients, with the highest degree of service, strongest results and without error.


• Shared your strong programmatic media knowledge through facilitating training sessions with your peers and providing in-depth optimization strategies within your assigned campaign scope.


• Seek opportunities to not only grow and develop client campaigns but look for ways to improve the existing products used by client.


• Showcase knowledge and capability through a showcase campaign with Copilot, our AI technology built for driving customized outcomes to clients.


Key Relationships you’ll handle & collaborate with:

• Client Strategy Team - Performance POC's/Ops POC's

• Internal Ops teams

• Engagement Team/CSM team


What your day job looks like:

• Execute campaign set-up and trafficking.

• Develop basic yield optimization strategies by monitoring campaign performance and identifying opportunities to optimize, improve ROI and find levers for incremental revenue.

• Deploy testing methodologies on campaigns under the direction of senior campaign manager and assigned client guidelines.

• Assist the client services team in understanding and conveying technical aspects of campaign delivery, performance, and monitoring of campaign.

• Provide periodic reports to the stakeholders and senior campaign managers with accuracy and timeliness.

• Proactively help to advise/consult with internal departments regarding advertising inventory, availability forecasting, campaign performance and sell-thru reporting.


What you’ll bring:

• Your curiosity, passion for media and Attention to details

• An open mind & Respectful and positive attitude

• Experience in campaign implementation, optimization and reporting, experience with response driven/demand generation campaigns.

• DV360, Yahoo DSP, Amazon DSP, TTD experience and expertise

• Understanding of the digital media ecosystem and technology including ad tagging and site analytics

• Knowledge and passion for digital marketing: digital display, digital branding, digital direct response, video & mobile

• Understanding of VAST and VPAID

• TrueView and YouTube Inventories


Desired candidate can share their CV with me at along with the below required details


Sub: Programmatic role with Havas

Experience:

CTC:

ECTC:

Notice Period(immediate Joiners preferred):

Location:

Platforms:

Gist of your current role:


Our website:

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