Sales leader – d2c premium dairy

4 weeks ago

Vadodara, India Bankai Agrifood Full time

Position : Sales Leader – D2 C Premium Dairy (Subscription & Value-Added Products)Location : Vadodara, Gujarat (with expansion scope across Gujarat & India)Reporting To : Business Head – AgrifoodPurposeLead and manage the Direct-to-Consumer (D2 C) Premium Fresh Milk (subscription-based) and value-added dairy products business in Vadodara city by driving customer acquisition, retention, sales growth, operational excellence, logistics, and brand visibility. The Sales Leader will be solely responsible for end-to-end sales, marketing, and last-mile delivery management.Candidate Profile- Must have prior work experience in Vadodara and strong knowledge of local demographics- Solely responsible for sales, marketing & logistics/D2 C delivery management- Education: Any graduate; MBA preferred in Sales & Marketing- Minimum 7–15 years of experience in D2 C Milk/Dairy product sales- Additional FMCG sales & marketing experience is strongly preferredKey Responsibility Areas (KRAs) & KPIs1. **Customer Acquisition & Subscription Growth** – Achieve monthly subscription targets of new customers- KPI: Number of new subscribers per month2. **Customer Retention & Experience** – Maintain high customer satisfaction and reduce churn.- KPI: Retention rate & churn percentage- Benchmark: ≥ 90% retention, ≤ 5% churn monthly3. **Revenue & Profitability Growth** – Drive recurring revenue through subscriptions and upsell value-added products (curd, paneer, buttermilk, ghee).- KPI: Monthly recurring revenue (MRR)4. **Distribution & Delivery Management** – Ensure efficient last-mile delivery and logistics for customer orders.- KPI: On-time delivery rate- Benchmark: ≥ 95% on-time delivery5. **Marketing & Brand Visibility** – Plan and execute hyperlocal campaigns in Vadodara to strengthen brand presence and app adoption.- KPI: Campaign ROI, app adoption, brand visibility- Benchmark: ROI ≥ 3x on digital spends6. **Sales Team Leadership** – Recruit, train, and manage a small high-performance sales and delivery team.- KPI: Team productivity vs. target- Benchmark: ≥ 90% target achievement7. **Compliance & Quality Assurance** – Ensure adherence to hygiene, FSSAI, timely delivery and customer service standards.- KPI: Timely Delivery & Customer complaints resolved within SLACompetency Requirements- Strong sales leadership experience in D2 C/E-commerce business models- Proven track record in subscription growth and retention- Excellent understanding of dairy/FMCG sector and consumer behavior- Deep knowledge of Vadodara city market and customer demographics- Digital marketing, analytics, and customer lifecycle management skills- Team management, communication, and leadership abilities- Ability to manage sales, marketing, and logistics end-to-end

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