Sales Leader – D2C Premium Dairy

5 days ago

Vadodara, Gujarat, India Bankai Agrifood Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Position
: Sales Leader – D2C Premium Dairy (Subscription & Value-Added Products)

Location
: Vadodara, Gujarat (with expansion scope across Gujarat & India)

Reporting To
: Business Head – Agrifood

Purpose

Lead and manage the Direct-to-Consumer (D2C) Premium Fresh Milk (subscription-based) and value-added dairy products business in Vadodara city by driving customer acquisition, retention, sales growth, operational excellence, logistics, and brand visibility. The Sales Leader will be solely responsible for end-to-end sales, marketing, and last-mile delivery management.

Candidate Profile

  • Must have prior work experience in Vadodara and strong knowledge of local demographics

  • Solely responsible for sales, marketing & logistics/D2C delivery management

  • Education: Any graduate; MBA preferred in Sales & Marketing

  • Minimum 7–15 years of experience in D2C Milk/Dairy product sales

  • Additional FMCG sales & marketing experience is strongly preferred

Key Responsibility Areas (KRAs) & KPIs

  1. **Customer Acquisition & Subscription Growth** – Achieve monthly subscription targets of new customers

  2. KPI: Number of new subscribers per month

  3. **Customer Retention & Experience** – Maintain high customer satisfaction and reduce churn.

  4. KPI: Retention rate & churn percentage

  5. Benchmark: ≥ 90% retention, ≤ 5% churn monthly

  6. **Revenue & Profitability Growth** – Drive recurring revenue through subscriptions and upsell value-added products (curd, paneer, buttermilk, ghee).

  7. KPI: Monthly recurring revenue (MRR)

  8. **Distribution & Delivery Management** – Ensure efficient last-mile delivery and logistics for customer orders.

  9. KPI: On-time delivery rate

  10. Benchmark: ≥ 95% on-time delivery

  11. **Marketing & Brand Visibility** – Plan and execute hyperlocal campaigns in Vadodara to strengthen brand presence and app adoption.

  12. KPI: Campaign ROI, app adoption, brand visibility

  13. Benchmark: ROI ≥ 3x on digital spends

  14. **Sales Team Leadership** – Recruit, train, and manage a small high-performance sales and delivery team.

  15. KPI: Team productivity vs. target

  16. Benchmark: ≥ 90% target achievement

  17. **Compliance & Quality Assurance** – Ensure adherence to hygiene, FSSAI, timely delivery and customer service standards.

  18. KPI: Timely Delivery & Customer complaints resolved within SLA

Competency Requirements

  • Strong sales leadership experience in D2C/E-commerce business models

  • Proven track record in subscription growth and retention

  • Excellent understanding of dairy/FMCG sector and consumer behavior

  • Deep knowledge of Vadodara city market and customer demographics

  • Digital marketing, analytics, and customer lifecycle management skills

  • Team management, communication, and leadership abilities

  • Ability to manage sales, marketing, and logistics end-to-end

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