Martech

4 weeks ago


Bangalore, India Aptita Full time
Responsibilities of the role:

· Client Consultation: Engage with clients to understand their marketing objectives, challenges, and existing Martech infrastructure. · Martech Audit: Help conduct detailed audit of the client’s existing Martech stack to identify opportunities and create a roadmap for optimization of the stack. · Martech Strategy Development: Develop comprehensive Martech strategies aligned with clients' business goals, including recommendations on platforms, tools, and workflows. · Platform Implementation: Lead the implementation of Martech solutions, including configuring and integrating platforms such as CDP, CRM systems, marketing automation tools, analytics platforms, etc. · Customization and Configuration: Customize Martech platforms to meet specific client requirements, ensuring seamless integration with existing systems and workflows. · Training and Knowledge Transfer: Provide training sessions and workshops to client teams to ensure they can effectively utilize Martech tools and maximize their value. · Performance Monitoring and Optimization: Continuously monitor and analyze the performance of Martech initiatives, identifying areas for improvement and optimization. · Stay Updated: Keep abreast of the latest trends and developments in the Martech landscape, incorporating emerging technologies and best practices into client solutions. · Project Management: Effectively manage Martech projects from initiation to completion, ensuring timelines and deliverables are met within budget.

What you will need:

· Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field. Master's degree preferred. · Proven experience (10+ years) in Martech consulting, digital marketing, or related roles. · In-depth knowledge of Martech platforms and tools such as CDP systems( Adobe RT-CDP, Salesforce Data Cloud, Treasure Data etc.), CRM systems (e.g., Salesforce, HubSpot), marketing automation (e.g., Webengage, Netcore, Moengage, Salesforce, Adobe Journey Optimizer), analytics (e.g., Google Analytics, Adobe Analytics), etc. · Strong analytical skills with the ability to interpret data and draw actionable insights. · Excellent communication and interpersonal skills, with the ability to effectively communicate technical concepts to non-technical stakeholders. · Project management experience, including the ability to manage multiple projects simultaneously and drive them to successful completion. · Certification in relevant Martech platforms/tools is a plus. · Understanding of Adtech platforms – Google Ads, Facebook, DSPs (Dv360, TTD, Adobe, Xandr, Amazon), DMPs (Salesforce), Adservers (DCM, Sizmek), BAV platforms (IAS, DoubleVerify, Channel Factory) is a plus · Proactive and results-oriented · A positive, can-do attitude with a thirst to continually learn new things · An ability to work independently and collaboratively with a wide range of teams

Qualifications: Education details

Required Skills: Pay range or salary or compensation

Equal Opportunity Statement: Include a statement on commitment to diversity and inclusivity.


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